CRM Specialist

Brasil Monks

CRM Specialist managing email validation and marketing automation for e-commerce clients. Collaborating on strategic planning and analyzing KPIs for effective communication.

Posted 5/6/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

The CRM team is responsible for designing and validating responsive HTML emails;
Configure sends in marketing automation tools;
Define and create audience segments for sends;
Participate in the strategic planning process for clients;
Create and maintain communication journeys for channels such as Email, WhatsApp, SMS, and Push;
Analyze results and KPIs to present outcomes and suggest improvements;
Act as a CRM Specialist on Insider projects;
Manage campaigns on the CRM platform (Insider);
Manage contact databases;
Analyze consumer behavior based on KPIs.

Requirements

What you’ll need

Experience operating Insider;
Experience and proficiency in HTML for emails;
Knowledge of Google Analytics;
Knowledge of Google tools (Sheets, Slides, and Docs);
Experience analyzing CRM campaign results: able to analyze operational KPIs such as delivery, open, and click rates, as well as financial outcomes such as conversion rate and goal attainment;
Experience with Inbound campaigns and communication journeys (automated email, SMS, Push, WhatsApp flows);
Independence and autonomy to work in multidisciplinary squads;
Knowledge of a programming language;
Fluent or advanced English (able to read, write, speak, and listen);
Certifications in CRM platforms.

Benefits

Comp & perks

Flexible meal and food benefit card;
Health insurance;
Dental plan;
Flexible working hours and location;
Home office allowance paid through payroll (regardless of hybrid or 100% remote work model);
Monthly daycare assistance for employees with children up to 5 years and 11 months old;
Access to various gyms through platforms;
Birthday day off without salary deduction;
Parental leave of 180 days for the birthing parent and 30 days for the non-birthing parent;
Atypical parental support for caregivers of children with disabilities or neurodiversity;
Physical and mental health and wellness platforms;
Free consulting for social assistance and psychological support, legal guidance, and financial consulting;
Reduced electricity bill costs through renewable energy sources;
Free SESC membership (Social Service of Commerce) providing access to culture, education, health, sports, leisure, and assistance;
Partnerships with educational institutions;
Our Talent Development team is ready to help you pursue knowledge and development so you can continue to grow with us;
Community groups to connect, share experiences, and be part of this amazing culture.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HTMLGoogle AnalyticsCRM campaign analysisaudience segmentationcommunication journeysinbound campaignsprogramming language

Soft Skills

independenceautonomystrategic planning

Certifications

CRM platform certifications