Brandtailers

Freelance Email & Lifecycle Marketing Specialist

Brandtailers

part-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $2,500 - $3,500 per month

About the role

  • Build and manage automated lifecycle flows in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs)
  • Develop behavior-based segmentation strategies using transaction and loyalty data
  • Create and optimize SMS and email messaging tied to guest state and purchase behavior
  • Translate menu-level and behavioral insights (via Bikky/CDP data) into targeted offers and messaging
  • Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency
  • Monitor campaign performance and provide weekly insights and optimization recommendations

Requirements

  • Hands-on experience operating Punchh loyalty marketing programs
  • Deep knowledge of Attentive SMS lifecycle automation
  • Experience with restaurant, QSR, or multi-location retail brands
  • Familiarity with POS/CDP-driven marketing stacks (Toast, Olo, Bikky, etc.)
  • Strong understanding of customer lifecycle strategy, segmentation, and retention marketing.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
automated lifecycle flowsbehavior-based segmentationSMS messagingemail messagingoffer governancetesting frameworkscampaign performance monitoringoptimization recommendations
Soft Skills
insight generationrecommendation skills