Brandtailers

Marketing

• Build and manage automated lifecycle flows in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs)
• Develop behavior-based segmentation strategies using transaction and loyalty data
• Create and optimize SMS and email messaging tied to guest state and purchase behavior
• Translate menu-level and behavioral insights (via Bikky/CDP data) into targeted offers and messaging
• Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency
• Monitor campaign performance and provide weekly insights and optimization recommendations

Freelance Email & Lifecycle Marketing Specialist

Social Media Manager

• Manage social media content for new restaurant openings (NROs), including 12 posts per launch: 9 Reels + 3 carousel posts.
• Assemble Reels from provided footage and format them directly in Instagram drafts.
• Add text overlays using Instagram’s native fonts and effects to maintain brand consistency.
• Curate carousel posts by selecting and ordering approved photos, exporting final assets, and applying location tags where needed.
• Update plug-and-play captions with city, address, dates, links, and hashtags.
• Boost posts strategically to maximize reach and engagement.

Freelance Email & Lifecycle Marketing Specialist

Freelance Social Media Manager