Lead Generation Specialist

Branding Science Group

Lead Generation Specialist executing B2B cold email outreach campaigns at Branding Science Group. Supporting consultancy efforts through data-driven prospect engagement and collaboration with senior consultants.

Posted 4/30/2026contractRemote • 🇵🇭 PhilippinesSeniorWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Execute and manage large-scale B2B cold email outreach campaigns focused on key priority initiatives
Set up, run, and optimise automated email campaigns and outreach cadences using tools such as Apollo, Mailchimp, and Cognism
Research and build high-quality prospect lists aligned with agreed targeting criteria
Deliver outreach using approved copy and materials provided by the Consultancy team
Test and optimise campaigns over time, including A/B testing of subject lines, messaging, timing, sequencing, and targeting
Accurately track outreach activity, responses, and outcomes within the CRM system
Monitor and report on performance metrics such as emails sent, response rates, and meetings booked
Collaborate closely with Consultancy and Client Services teams to ensure consistent, professional outreach
Stay up to date with best practice in email outreach, automation, and CRM tools, proactively suggesting improvements
Represent Branding Science Group professionally and consistently in all external communications
Where capacity allows, you may also support wider marketing or business development initiatives beyond cold email outreach

Requirements

What you’ll need

3–5 years’ experience in B2B lead generation, outreach, or a related role
Strong written and verbal communication skills in English
Hands-on experience running cold email or lead generation campaigns, ideally at scale
Practical experience with email automation and outreach tools (e.g. Apollo, Mailchimp, Cognism)
Experience using CRM systems, ideally Microsoft Dynamics, with strong attention to accuracy and reporting
Highly organised, detail-oriented, and comfortable managing multiple campaigns simultaneously
Proactive, self-motivated, and able to work independently within a clearly defined scope
Confident using Microsoft Office or equivalent tools

Benefits

Comp & perks

Immediate start preferred
Initial 6-month contract, with potential for extension
Non-exclusive role — you may undertake other work outside the agreed hours, provided there is no conflict of interest

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B lead generationcold email outreachemail automationA/B testingcampaign optimisationCRM systemsreportingprospect list buildingperformance metrics trackingcopywriting

Soft Skills

written communicationverbal communicationorganisational skillsdetail-orientedproactiveself-motivatedindependent workcollaborationtime managementprofessionalism