Value & Marketing Insights Team Lead
BrandBastion
full-time
Posted on:
Location Type: Remote
Location: Spain
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Job Level
About the role
- - Define and own BrandBastion’s measurement approach for customer impact across engagement, moderation outcomes, sentiment, and paid performance signals when available.
- - Build ROI models and reporting templates that connect platform activity to business outcomes and customer goals.
- - Partner with Product and Customer Success to standardize “metrics that matter” by segment and use case.
- - Own customer case studies end to end, from analysis to narrative to final deliverables for Sales and Marketing.
- - Produce benchmark and insights reports that help position BrandBastion in the market and support pipeline.
- - Turn data into clear recommendations that a VP of Marketing or Head of Social can act on.
- - Run a monthly review of key accounts covering usage, feature adoption, goal progress, and realized value.
- - Identify churn risk signals and propose concrete intervention plans with Customer Success (playbooks, strategy shifts, enablement).
- - Build simple, repeatable scorecards that help CS and Sales align on where to focus.
- - Lead and develop a team of analysts with a focus on marketing measurement, clarity, and decision-ready insights.
- - Set priorities and standards for reporting, analysis quality, and narrative consistency.
Requirements
- - **Marketing experience is a must-have:** You know how to measure and report on organic social and paid social media performance, including engagement, reach, CTR, CVR, CAC, ROAS, and incremental lift, and you can explain what the numbers mean for the business. You fully understand social media and ads end to end, and you can translate platform metrics into business impact through strong KPI design, reporting, and narrative insights.
- - Business Savvy Storyteller: You understand marketing and sales dynamics and know how to turn data into stories that resonate with executives and decision-makers.
- - Strong Analytical Background: You’re skilled in SQL, Excel, BI tools (e.g., Looker, Tableau, Power BI), and data visualization. You can dive deep into complex datasets and emerge with actionable insights.
- - Marketing & Product Mindset: You understand funnels, campaigns, attribution, and customer journeys, as well as how product features create customer value.
- - Proactive & Collaborative: You thrive working across functions, balancing multiple stakeholders, and driving projects from idea to execution.
- - Excellent Communicator: Both written and verbal, with the ability to make complex concepts simple and engaging.
- - Experience in SaaS, AdTech, or MarTech industries.
- - Familiarity with social media marketing metrics and advertising ROI.
Benefits
- - Play a pivotal role in shaping how BrandBastion demonstrates and communicates value.
- - Work closely with leadership and across departments, making a direct impact on growth.
- - Be part of a fast-growing, global, and innovative team redefining social media management.
- - Market rate competitive compensation
- - 4-5 weeks paid time off annually
- - Fully remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ROI modelsreporting templatesKPI designSQLExcelBI toolsdata visualizationmarketing measurementcustomer impact analysisnarrative insights
Soft skills
business savvystorytellinganalytical skillsproactivecollaborativeexcellent communicationproject managementstakeholder managementdecision-makingteam leadership