BrandActive

Growth Marketing

• Support the administration of agency partnership infrastructure by maintaining databases, organizing documentation, and tracking partner activity and engagement.
• Assist in tracking potential partnership and M&A opportunities, ensuring information is up to date and accessible.
• Prepare pipeline sharing reports for agency partners, summarizing priority opportunities that align with target customer profiles and partner skillsets, including top 10 accounts and other key deals.
• Maintain and update the GTM calendar and initiative tracker to support visibility and alignment across growth and marketing activities.
• Contribute to reporting by helping compile inputs for performance tracking and internal updates.
• Conduct preliminary research on M&A activity, rebrands, and joint ventures aligned with BrandActive’s ideal customer profile (ICP).
• Gather and summarize key data points such as deal size, scope (sites, assets), and historical activity to support pipeline development.
• Monitor and extract insights from tools such as 6sense, identifying trends in website activity and buyer intent.
• Prepare concise research summaries to support decision-making by Growth, Marketing, and Client Solutions teams.
• Assist in the preparation and scheduling of LinkedIn content, including drafting posts and supporting creative development using tools such as Canva and AI writing assistants.
• Support the execution of paid LinkedIn campaigns in collaboration with external vendor.
• Track and report on key metrics such as follower growth and lead generation aligned with ICP.
• Monitor engagement and respond to interactions (e.g., tags, comments) in a timely and professional manner.
• Assist with web publishing tasks by working with our web publishing contractor to update, design, and post insights and case studies.
• Support webinar execution by setting up events in ON24, enabling registration and automated email communications, preparing and testing the event console and materials, and ensuring ON24 is integrated with HubSpot for reporting.
• Draft and update content for internal channels such as the growth team’s SharePoint homepage, including event recaps and team wins, for review by the Analyst, Growth Enablement Sales Enablement.

Growth Coordinator