Lifecycle Marketing Manager

Branch

Lifecycle Marketing Manager driving engagement and revenue growth at fintech company Branch. Designing and executing lifecycle strategies and optimizing customer experience across user journey.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey.
Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms.
Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys.
Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams.
Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance.
Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements.
Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets.

Requirements

What you’ll need

3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment.
Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration.
Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms.
Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders.
Experience in financial services or fintech preferred.
Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth.
Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance.

Benefits

Comp & perks

Market-leading medical, dental, and vision insurance
Stock options
Free Premium-Tier Origin Financial Wellness subscription
Monthly home-office stipend
401k (TransAmerica)
12-weeks paid parental leave for birthing and non-birthing parents
Flexible time off + sick and safe time
11 paid company holidays
Branch@Branch Same Day Pay Option

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRMretention marketingaudience segmentationA/B testingcampaign effectivenesscustomer journey orchestrationemail marketingmarketing automationdata analysis

Soft Skills

analytical skillsorganizational skillscommunication skillsproject managementcollaborationproblem-solvingadaptabilitycreativityattention to detailtime management