Marketing Program Manager

Branch

Marketing Program Manager driving engagement and pipeline within Branch's Strategy and Activation team. Leading ABM and demand generation initiatives to enhance financial service offerings for working Americans.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own the ABM approach for your assigned verticals, executing omni-channel programs tied to specific, measurable business outcomes
Create and optimize programs that drive marketing engagement at a vertical level
Oversee the creation and facilitation of compelling content, ensuring it aligns with the target audience and marketing objectives
Monitor, measure, and analyze marketing initiatives' performance, providing actionable insights and recommendations for optimization
Scale marketing programs efficiently, adapting strategies to accommodate growth and changing market conditions

Requirements

What you’ll need

3-5 years of experience in ABM, Demand Generation, or prospect-facing roles
Strong understanding of ABM principles and hands-on experience running both 1:1 and scaled campaigns
Excellent communicator with the ability to build trust across Sales, Leadership, and the broader org
Self-motivated, proactive, and results-oriented with the ability to thrive in a fast-paced, dynamic environment
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Familiarity with MarTech/tools/platforms such as HubSpot, Salesforce, Abmatic, or similar products
Aptitude and interest in leveraging AI tools and platforms as an amplifier (e.g., Claude, Gemini, Clay)

Benefits

Comp & perks

Market-leading medical, dental, and vision insurance
Stock options
Free Premium-Tier Origin Financial Wellness subscription
Monthly home-office stipend
401k (TransAmerica)
12-weeks paid parental leave for birthing and non-birthing parents
Flexible time off + sick and safe time
11 paid company holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ABMDemand Generationcampaign managementmarketing engagementperformance analysiscontent creationprogram optimizationdata analysisproject managementmarketing strategy

Soft Skills

communicationtrust buildingself-motivationproactivityresults-orientedadaptabilitytime managementcollaborationleadershipproblem-solving