Branch

Director, B2C Marketing

Branch

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $165,000 per year

Job Level

Lead

About the role

  • Develop and implement a holistic B2C marketing strategy aligned with company goals, including brand awareness, customer acquisition, and revenue growth.
  • Lead, mentor, and grow a team of marketing professionals, fostering a culture of collaboration, innovation, and performance.
  • Oversee all end-user acquisition channels, including but not limited to collaborative co-marketing, email, SMS, in-app notifications, paid media, and affiliates or partnerships.
  • Act as a brand steward, ensuring all B2C marketing communications are consistent with the company's voice, values, and visual identity.
  • Understand client objectives, craft value propositions and messaging frameworks, develop co-marketing campaigns, and execute campaigns in partnership with the customer to drive worker sign-ups.
  • Develop and manage a lifecycle marketing strategy, including loyalty programs, re-engagement campaigns, and personalized communications to increase end-user lifetime value (LTV).
  • Own and manage the B2C marketing budget, allocating resources effectively to maximize ROI and achieve key performance indicators (KPIs).
  • Establish and monitor key metrics, providing regular reports on marketing performance to the leadership team. Use data and insights to optimize campaigns and inform future strategies.
  • Stay informed about industry trends, consumer behavior, and competitor activities to identify new opportunities and maintain a competitive edge.
  • Partner closely with Product, Data, Professional Services, and Support teams to ensure a seamless and positive customer and end-user experience from initial contact through post-purchase support.

Requirements

  • 8+ years of experience leading the development of customized marketing campaigns
  • Experience working with creative teams to develop concepts and campaigns
  • Well-rounded experience with marketing channels, and adapting campaigns to channels
  • Experience making data-driven marketing decisions
  • Knowledge of payments industry is a plus
  • Experience in a B2B2C business model and Braze is a plus
Benefits
  • Market-leading medical, dental, and vision insurance
  • Stock options
  • Free Premium-Tier Origin Financial Wellness subscription
  • Monthly home-office stipend
  • 401k (TransAmerica)
  • 12-weeks paid parental leave for birthing and non-birthing parents
  • Flexible time off + sick and safe time
  • 11 paid company holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C marketing strategycustomer acquisitionrevenue growthlifecycle marketing strategyloyalty programsre-engagement campaignsdata-driven marketing decisionscampaign optimizationkey performance indicators (KPIs)value propositions
Soft Skills
leadershipmentoringcollaborationinnovationperformance managementcommunicationteam managementstrategic thinkingproblem-solvingadaptability