Brainlake

User Researcher

• Conduct competitive and market benchmarking to understand positioning and identify opportunity gaps
• Lead qualitative and quantitative research to uncover real user needs and validate assumptions
• Interview stakeholders to understand business objectives, operational workflows, and constraints
• Map end-to-end user journeys and identify experience bottlenecks, friction points, and failure moments
• Create service blueprints that show the full picture across frontstage, backstage, processes, and systems
• Define the information architecture and experience flows required for the service to function smoothly
• Produce UX wireframes for the primary touchpoints needed across platforms
• Translate research insights into clear recommendations and strategic direction
• Collaborate with UI designers, product owners, content teams, and development leads to ensure alignment
• Present findings, decisions, and rationale to internal teams and stakeholders in a structured and convincing way
• Ensure the experience can scale across different markets, languages, and user segments

UX Researcher, Service Designer

Business Analyst

• Workshops: Facilitate workshops with stakeholders to gather business requirements and define project objectives.
• Requirement Gathering: Document and prioritize business needs through interviews, focus groups, and analysis.
• Process Reengineering: Analyze and redesign business processes to improve efficiency and eliminate inefficiencies.
• Process Mapping: Create detailed workflows, process diagrams, and visual models using tools like Visio or Lucidchart.
• Stakeholder Collaboration: Liaise with business and technical teams to align solutions with objectives.
• Documentation: Prepare business requirement documents (BRDs), functional specifications, and user stories.
• Testing and Validation: Support user acceptance testing (UAT) to ensure solutions meet business needs.
• Continuous Improvement: Identify and implement opportunities for ongoing process optimization.

Product Designer

• Bring client visions to life through research, benchmarking, sketching, prototyping, and user testing.
• Participate in design thinking and co-creation workshops to align teams and define product goals.
• Collaborate closely with cross-functional teams across UX, strategy, and development.
• Use AI-assisted tools and workflows to accelerate ideation, testing, and iteration.
• Understand business requirements and technical constraints to guide design decisions.
• Make strategic UX and UI decisions for both new and existing features.
• Identify pain points and craft thoughtful, user-friendly solutions.
• Translate ideas and user stories into flows, wireframes, mockups, and interactive prototypes.
• Create visually compelling interfaces that elevate the overall user experience.
• Build and evolve design systems that scale consistently across digital products.

UX Researcher, Service Designer

Business Analyst

Digital Product Designer