Freelance PPC Strategist – EMEA, German-speaking

Brafton Inc.

Freelance PPC strategist managing German-language Google Ads for Brafton’s B2B clients across EMEA. Building regional paid-media strategy, campaigns and reporting while coordinating localisation and global agency teams.

Posted 8/18/2026contractRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and optimizing Google Ads strategies across EMEA markets, with a strong focus on German-language campaigns and client communication. Proficient in conversion tracking, data analysis, and collaboration with cross-functional teams to drive B2B lead generation.

Highest-signal resume keywords

Google Ads ExperienceNative German Language ProficiencyConversion Tracking and MeasurementClient-Facing Communication SkillsEMEA Paid-Media Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsPerformance MaxDisplay AdvertisingKeyword ResearchData AnalysisConversion TrackingB2B Lead GenerationCampaign OptimizationSEO CollaborationMultinational Campaign Management

Soft Skills

Client CommunicationAsynchronous CollaborationAdaptabilityStrategic ThinkingProblem Solving

Tools & Technologies

Google Ads EditorGA4Looker StudioPPC Reporting Framework

Industry Keywords

B2B MarketingGerman-Speaking MarketsGDPR ComplianceEU Consent RequirementsInternational Campaigns

About the role

Key responsibilities & impact

Own end-to-end strategy, build and optimisation of Google Ads across EMEA, including Search, Performance Max and Display
Join regular calls, reporting sessions and written updates in German
Write, adapt and test native German ad copy while maintaining brand tone
Build campaign structures across multiple EMEA markets, languages, currencies and time zones
Brief and coordinate native French and Italian localisation support
Feed into landing-page and localisation decisions with the SEO team, including hreflang and localised-page considerations
Produce regional client reporting that integrates with the global PPC reporting framework
Share learnings with US and APAC strategists
Build the EMEA paid media strategy from first principles across targeting, account structure, bidding and messaging
Challenge or adapt global playbook tactics for local market norms, competitive dynamics and brand-risk tolerance
Communicate optimisation rationale clearly to clients and agency stakeholders
Collaborate asynchronously across time zones

Requirements

What you’ll need

Native or near-native German (C2), spoken and written, with confidence leading client calls and presenting performance in German
Fluent professional English for team collaboration
Proven hands-on Google Ads experience across Search, Performance Max and Display in a B2B lead-generation context
Genuine local keyword research capability for German-speaking markets
Strong analysis of German-language search-term and keyword data
Conversion tracking and measurement practice, including GA4, EU consent requirements and GDPR-compliant tracking setups
Comfortable using Google Ads Editor, GA4 and Looker Studio or equivalent reporting tools
Ability to build an EMEA paid-media strategy from first principles
Ability to challenge or adapt global playbook tactics and explain the reasoning clearly
Strong client-facing communication skills
Comfortable collaborating asynchronously across time zones with an English-speaking team
4–5 years of paid-media experience, ideally agency-side, with international or multi-market campaign experience
Experience in a client-facing role
Track record with multinational or B2B clients targeting German-speaking or wider EMEA markets
Reliable overlap with UK business hours and some overlap with US Eastern time
Experience in B2B manufacturing, SEO-team collaboration, and paid channels beyond Google are nice to have, not required

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Brafton Inc. Website LinkedIn All Job Openings 201 - 500 employees Founded 2008 💼 Consulting 📣 Marketing ☁️ SaaS Consulting
Marketing
SaaS Brafton Inc. is a leading content marketing company that combines creative expertise with advanced marketing data and technology. Founded in 2008, Brafton aims to simplify high-impact content marketing through its platform, strategy, and content creation services. With a global team that includes SEOs, social media specialists, designers, and consultants, Brafton delivers a wide range of content solutions, including blog posts, infographics, videos, and more, all designed to drive ROI for clients across various industries. Freelance PPC Strategist – EMEA, German-speaking Job not on LinkedIn 🔥 0 minutes ago 🇩🇪 Germany – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🗣️🇩🇪 German Required Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own end-to-end strategy, build and optimisation of Google Ads across EMEA, including Search, Performance Max and Display
Join regular calls, reporting sessions and written updates in German
Write, adapt and test native German ad copy while maintaining brand tone
Build campaign structures across multiple EMEA markets, languages, currencies and time zones
Brief and coordinate native French and Italian localisation support
Feed into landing-page and localisation decisions with the SEO team, including hreflang and localised-page considerations
Produce regional client reporting that integrates with the global PPC reporting framework
Share learnings with US and APAC strategists
Build the EMEA paid media strategy from first principles across targeting, account structure, bidding and messaging
Challenge or adapt global playbook tactics for local market norms, competitive dynamics and brand-risk tolerance
Communicate optimisation rationale clearly to clients and agency stakeholders
Collaborate asynchronously across time zones 🎯 Requirements
Native or near-native German (C2), spoken and written, with confidence leading client calls and presenting performance in German
Fluent professional English for team collaboration
Proven hands-on Google Ads experience across Search, Performance Max and Display in a B2B lead-generation context
Genuine local keyword research capability for German-speaking markets
Strong analysis of German-language search-term and keyword data
Conversion tracking and measurement practice, including GA4, EU consent requirements and GDPR-compliant tracking setups
Comfortable using Google Ads Editor, GA4 and Looker Studio or equivalent reporting tools
Ability to build an EMEA paid-media strategy from first principles
Ability to challenge or adapt global playbook tactics and explain the reasoning clearly
Strong client-facing communication skills
Comfortable collaborating asynchronously across time zones with an English-speaking team
4–5 years of paid-media experience, ideally agency-side, with international or multi-market campaign experience
Experience in a client-facing role
Track record with multinational or B2B clients targeting German-speaking or wider EMEA markets
Reliable overlap with UK business hours and some overlap with US Eastern time
Experience in B2B manufacturing, SEO-team collaboration, and paid channels beyond Google are nice to have, not required Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Google Ads Marketer – Freelance 🕒 6 days ago ProviPanda GmbH 11 - 50 🎯 Recruiter 👥 HR Tech ☁️ SaaS Website LinkedIn All Job Openings Google-Ads-Marketer für ProviPandas deutsche Sales-Job-Plattform. Verantwortung für Recruiting-Kampagnen, Tracking und YouTube-Skalierung. 🇩🇪 Germany – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🗣️🇩🇪 German Required Demand Generation Marketing Specialist – Manager 🕒 May 20 Everbridge 1001 - 5000 🏥 Healthcare 📦 Logistics 💼 Consulting Website LinkedIn All Job Openings Demand Generation Marketing Specialist executing multichannel marketing campaigns for B2B SaaS in EMEA. Collaborating with go-to-market teams and managing campaign performance metrics. 🇩🇪 Germany – Remote ⏳ Contract/Temporary 🟢 Junior 🟡 Mid-level 📈 Performance Marketing 🗣️🇩🇪 German Required Performance Marketing Expert – Video 🕒 March 11 DYGITIZED® - the digital experts network 1 - 10 💼 Consulting 📣 Marketing 📦 Logistics Website LinkedIn All Job Openings Freelance Performance Marketing Expert working for a Munich-based creative agency. Planning and optimizing paid social campaigns for an automotive client. 🇩🇪 Germany – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🗣️🇩🇪 German Required Performance Marketing Expert – Video 🕒 March 9 DYGITIZED® - the digital experts network 1 - 10 💼 Consulting 📣 Marketing 📦 Logistics Website LinkedIn All Job Openings Freelance Performance Marketing Expert at a Munich creative boutique. Focus on optimizing social and performance campaigns for automotive clients. 🇩🇪 Germany – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🗣️🇩🇪 German Required View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass Resume Review AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs