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Working Student Online Marketing
bradzel GmbHMarketing Manager at bradzel GmbH, a performance marketing agency in Munich. Responsible for client consulting, campaign management, and performance analysis.
About the role
Key responsibilities & impact- Support and advise our performance marketing clients (email, Slack, calls), including preparation, execution and follow-up of meetings
- Develop cross-channel marketing recommendations (Google Ads, Meta/LinkedIn/TikTok Ads, organic & paid) based on goals, funnel and data
- Translate client goals into concrete actions: briefings, prioritization, implementation proposals and testing roadmaps
- Operational support in day-to-day activities: campaign planning, account structuring, ad/creative requests, quality checks and ongoing optimization together with the performance team
- Create clear creative and copy briefings for designers/video editors and coordinate internal execution (task allocation, tracking timelines)
- Monitoring & reporting: analyze performance data, derive learnings and present them clearly to clients (insights & next steps)
- Ensure structured collaboration: document to-dos, improve processes and act as the interface between clients and the team
Requirements
What you’ll need- Enrolled in an advanced Bachelor's or Master's program (e.g., Business Administration, Marketing, Communications, Media, Business Psychology or similar)
- Excellent communication skills: confident in calls, clear in emails/chats, professional demeanor with clients
- Strong interest in performance marketing and digital channels (Google Ads, social media ads, tracking/attribution basics, funnel thinking)
- Analytical mindset with ability to derive actionable recommendations from data (e.g., KPIs such as CPA, ROAS, CTR, CVR)
- Structured, independent working style with a good sense of prioritization and project organization (you proactively keep topics on track)
- Hands-on mentality: ready to work operationally and take responsibility
- Experience with tools like Google Ads, Meta Business Suite, Awork/Pipedrive/Brevo, etc. is a plus (not required)
- Very good German skills (C1+) and good English skills
- Independent, structured working style and eagerness to take on responsibility
Benefits
Comp & perks- Flexible work: fully remote or hybrid from our Munich office
- Wellpass membership for your fitness and well-being
- Modern MacBook and top equipment for your work
- Regular team events with a young, motivated team
- Exciting clients from startups to corporations – guaranteed varied projects
- Plenty of room for your own ideas and creative freedom
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingdigital marketingcampaign planningdata analysisKPI analysisfunnel thinkingad optimizationcreative briefingsproject organizationtesting roadmaps
Soft Skills
communication skillsanalytical mindsetstructured working styleindependent workingprioritizationproject organizationhands-on mentalityresponsibilityclient interactionteam collaboration