About the role
- Support the Paid Media Managers with ongoing campaign and budget tracking, ensuring accuracy and timely updates across client accounts.
- Pull standard campaign and performance reports, organize results in Excel, and apply formulas to support team decision-making and analysis.
- Assist with building and launching paid media campaigns, including setup of targeting, ad groups, and initial QA for accuracy.
- Execute checklists for campaign QA, optimization, and reporting as directed (such as ad copy updates, bid adjustments, and search term audits).
- Help maintain conversion tracking standards, basic troubleshooting, and the correct use of UTM parameters with team support.
- Conduct regular data checks to ensure data quality matches between platforms and reporting dashboards.
- Compile and organize data for client reports, add basic observations, and flag anomalies or trends for managerial review.
- Learn to identify campaign underperformance and recommend escalations to the Paid Media Managers.
- Take part in campaign planning by gathering data, supporting research, and contributing to basic documentation of strategy and rationale.
- Support A/B testing, budget pacing, and other campaign enhancements as the team requires.
- Continuously build skills in Excel and digital media platforms through hands-on learning and team mentorship.
Requirements
- Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
- Bachelor’s degree or equivalent experience in marketing or related field
- Demonstrated proficiency with Excel, including functions like VLOOKUP, pivot tables, and working with large datasets.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign trackingbudget trackingdata analysisA/B testingconversion trackingdata quality checksExcelVLOOKUPpivot tablesdigital media
Soft skills
communicationteam collaborationattention to detailproblem-solvinganalytical thinkingadaptabilitytime managementorganizational skillscritical thinkingresearch skills
Certifications
Bachelor’s degree in marketing