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About the role
Key responsibilities & impact- Develop and manage the LATAM marketing plan, translating global direction into impactful regional initiatives.
- Partner with the LATAM General Manager to ensure the marketing strategy supports overall business objectives.
- Set priorities and program mix (events, digital, partner marketing, demand generation) in collaboration with corporate and local stakeholders.
- Manage the regional marketing budget, ensuring efficient allocation of resources and measurable ROI.
- Provide strategic guidance to execution teams, agencies, and partners, ensuring alignment and consistency across programs.
- Monitor market and competitor trends to anticipate changes, refine strategy, and maximize business impact.
- Contribute to the demand generation strategy by connecting marketing efforts directly to pipeline growth.
Requirements
What you’ll need- Proven experience designing and implementing effective marketing plans that drive business growth.
- Bachelor's degree or equivalent certification.
- Strong strategic thinker with the ability to connect global vision to local market opportunities.
- Excellent communicator and influencer, skilled at building partnerships across cultures and organizational levels.
- Demonstrated expertise in budget management and resource optimization.
- Collaborative leader able to provide direction and inspire execution teams toward shared goals.
- Fluency in written and spoken English and Spanish is a must.
Benefits
Comp & perks- Health insurance
- Life insurance
- Transportation benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing plan developmentdemand generation strategybudget managementresource optimizationpipeline growth
Soft Skills
strategic thinkingcommunicationinfluencingpartnership buildingcollaborative leadership
Certifications
Bachelor's degreeequivalent certification