Web Analytics Manager

BPCS, Comprehensive marketing solutions, ltd.

Web & Marketing Analytics Manager at Blueprint Technologies analyzing customer journeys and website performance. Supporting marketing efforts with actionable insights and data-driven recommendations in a remote role.

Posted 7/23/2026full-timeRemote • Washington • 🇺🇸 United StatesMid-LevelSenior💰 $26 - $31 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in web analytics and digital marketing analysis, with a strong ability to design and evaluate A/B tests, analyze customer journeys, and translate data into actionable insights. Proficient in using Google Analytics and advanced Excel for data manipulation and reporting.

Highest-signal resume keywords

Web AnalyticsGoogle AnalyticsA/B Testing DesignData StorytellingExcel Data Manipulation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web AnalyticsDigital AnalyticsMarketing AnalyticsA/B TestingStatistical ConceptsData AnalysisConversion Rate AnalysisFunnel AnalysisDashboard DevelopmentData Reporting

Soft Skills

Written CommunicationVerbal CommunicationPrioritizationCollaborationAnalytical Thinking

Tools & Technologies

Google AnalyticsExcelWeb Analytics PlatformsBehavioral Analytics Platforms

Industry Keywords

Customer JourneyEngagement PatternsConversion FunnelsPerformance MetricsMarketing Programs

About the role

Key responsibilities & impact

Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects
Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance
Design, monitor, and evaluate A/B tests and other web experiments
Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior
Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends
Translate loosely defined stakeholder questions into structured analytical plans
Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities
Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics
Analyze the relationship between web traffic, lead sources, and downstream sales-funnel performance
Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership
Monitor analytics data for outages, anomalies, tracking issues, or unexpected performance changes
Document measurement approaches, findings, and repeatable reporting processes

Requirements

What you’ll need

5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field
Advanced experience with Google Analytics or a comparable web analytics platform
Advanced Excel skills, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation
Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis
Demonstrated experience designing and evaluating A/B tests
Working knowledge of statistical concepts such as significance, confidence intervals, sample size, and statistical power
Ability to turn ambiguous business questions into structured analytical approaches
Experience supporting marketing, growth, e-commerce, or web experience teams
Ability to translate raw data into concise, actionable recommendations
Strong written, verbal, and data-storytelling skills
Ability to independently prioritize work across multiple stakeholders and concurrent requests

Benefits

Comp & perks

Medical, dental, and vision coverage
Flexible Spending Account
401k program
Competitive PTO offerings
Parental Leave
Opportunities for professional growth and development