Senior Director, Automotive – Lifestyle
BPCM.
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $150,000 per year
Job Level
Senior
About the role
- Lead the creation and conception of strategic planning for all clients and oversee the execution of plans, be these monthly priorities or annual plans
- Leads the BPCM/client presence during relevant Inter-Agency Planning processes
- Develop relationships with client appropriate media and notable industry opinion leaders to maximize opportunities and brand exposure
- Cultivate relationships with top-tier consumer, business and trade press
- Provide strategic direction to clients on initiatives, brand positioning and core messaging
- Help lead the business development, cultivating relationships for new business opportunities
- Drive proactive storytelling across channels critical to our clients, including earned media, client-managed social networks, and other owned channels
- Inspire teams to tap into what’s trending within our clients’ industries to allow for fresh, creative stories that appeal to the media that cover them
- Lead automotive communications initiatives, from narrative development and release writing to cultivating relationships with top-tier auto, business, and industry trade media
- Secure features for clients across broadcast, print and digital
- Possess extremely strong/expert level knowledge of auto and lifestyle media practices, as well as proven results garnering coverage in print, broadcast TV, and online mediums
- Ability, and interest in, leading, managing, and mentoring BPCM teams
- Oversee the planning, project management and execution of PR events (Press/Influencer Trips, Product Launches, Deskside Meetings, etc.)
- Provide strategic counsel on complex automotive topics, including product communications, retail transformation, technology innovations, customer experience, and regulatory trends, translating them into clear, compelling narratives.
- Possess a combination of creative and strategic thinking; ability to be an out of the box thinker and contribute to agency-wide brainstorms
- Identify cultural cues, such as pop culture events and cultural moments, along with market insights to proactively apply to stories we craft for clients that align with stated business strategies
- Must be highly organized, detail oriented and have ability to thrive in a fast paced, deadline oriented, and high-energy environment
- Ability to manage several accounts independently with a positive and proactive attitude
- Partner with colleagues across multiple BPCM offices on all relevant client opportunities
- Apply professional experiences and subject matter expertise outside of core role to benefit BPCM practice groups, team members, and all clients
- Capable of managing large scale client budgets with accuracy and efficiency
Requirements
- Minimum of 10-12 years of experience at a PR agency and/or in house working on campaigns with top brands across consumer goods, hospitality, transportation, or automotive segments
- B.A., preferably in related field such as Marketing, PR, Communications and/or Journalism
- A proactive spirit of collaboration, seeking out opportunities to inspire, coach, and mentor a growing roster of BPCM colleagues
- Extensive and well-established senior level-media contacts in top-tier media platforms, trade publications, and digital media
- Exhibit exceptional writing, communication and presentation skills to effectively articulate ideas to clients, agency principals, and colleagues
- Experience in developing strong media relationships and translate into successful feature coverage placements
- Advanced writing skills, applying to press releases, social content, and pitch development, as well as confident verbal communication and presentation skills
- Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
- Independent thinker, problem solver, attention to detail, and solution-oriented with hands-on can-do approach
Benefits
- Medical, Dental, Vision Benefits
- 401k and additional supplementary benefits
- WFH Stipend
- Summer Fridays
- Generous PTO policy with a 2-week holiday break in December
- **This role will be hybrid, 3 days minimum in office.**
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic planningproject managementnarrative developmentpress release writingmedia relationsfeature coverage placementswriting skillspresentation skillsstorytellingbudget management
Soft skills
collaborationmentoringcommunicationinterpersonal skillsrelationship-buildingproblem solvingattention to detailcreative thinkingstrategic thinkingindependent thinking
Certifications
B.A. in MarketingB.A. in PRB.A. in CommunicationsB.A. in Journalism