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bp

OEMFWS & Incentive Marketing Lead – Europe

bp

OEM FWS & Incentive Marketing Lead managing promotional strategies and customer offers for Castrol. Collaborating with cross-functional teams to boost market share and profitability.

Posted 7/28/2026full-timePangbourne • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Expertise in developing and executing data-driven promotional strategies and customer offers to enhance market share and drive sales growth across European markets. Proven ability to lead cross-functional teams and manage budgets effectively while delivering on commercial objectives.

Highest-signal resume keywords
Marketing Strategy DevelopmentPromotional Programme ManagementCustomer Offer DevelopmentCross-Functional Project LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Trade MarketingCustomer MarketingSales Growth StrategiesIncentive Campaign DevelopmentMarket Analysis
Soft Skills
Influencing Senior PartnersTeam LeadershipCommunication Skills
Industry Keywords
OEM FWS Offer StrategyMarket Share ObjectivesGross Margin ObjectivesPromotional Calendar ManagementCustomer Acquisition

About the role

Key responsibilities & impact
  • Lead development of the annual OEM FWS offer strategy and ASP plan across European markets.
  • Define and recommend customer offers that support market share, volume, and gross margin objectives.
  • Ensure all contractually committed marketing activities are delivered on time and in full.
  • Monitor market dynamics and competitor activity, adapting offers and programmes to maximise business performance.
  • Develop and implement data-driven promotional and incentive campaigns that drive sales growth, customer acquisition, and retention.
  • Own and maintain the European promotional calendar, ensuring alignment with commercial and marketing priorities.
  • Lead cross-functional teams to deliver programmes optimally from concept through launch and post-campaign evaluation.

Requirements

What you’ll need
  • Demonstrated ability in Marketing, Sales, Trade Marketing, Customer Marketing, or a related commercial function.
  • Proven experience developing and driving promotional programmes, incentive campaigns, customer offers, or channel marketing initiatives.
  • Strong customer and channel management experience.
  • Demonstrated success leading sophisticated, cross-functional projects across multiple markets.
  • Experience influencing senior partners and driving commercial outcomes.
  • Budget management and value accountability experience.

Benefits

Comp & perks
  • Professional development opportunities
  • Health and wellbeing support
  • Opportunities for professional development