BoyleSports

PPC Executive

BoyleSports

full-time

Posted on:

Location Type: Hybrid

Location: Gibraltar • Gibraltar

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Manage the day-to-day execution of paid acquisition campaigns across platforms such as Google Ads, Microsoft Ads, and Apple Search Ads
  • Monitor campaign performance, optimise activity, and manage budgets to ensure delivery against KPIs
  • Analyse performance data to identify opportunities for scaling and improving efficiency
  • Execute A/B testing and implement test-and-learn strategies to enhance campaign performance
  • Support promotional and marketing initiatives to drive engagement and conversions
  • Ensure accurate tracking and measurement across campaigns, collaborating with internal teams where required
  • Produce clear and insightful daily, weekly, and monthly reports, highlighting trends and performance insights

Requirements

  • Minimum 2+ years’ experience in PPC marketing, ideally within Sportsbook or Gaming (Casino)
  • Strong working knowledge of: Google Ads (essential), Microsoft Ads and/or Apple Ads (desirable)
  • Proficient in Microsoft Excel / Google Sheets
  • Experience using analytics tools such as Google Analytics
Benefits
  • Health insurance
  • Paid time off
  • Flexible working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC marketingGoogle AdsMicrosoft AdsApple Search AdsA/B testingperformance analysisbudget managementcampaign optimizationdata analysisKPI tracking
Soft Skills
collaborationcommunicationreportinginsight generationproblem-solving