BoyleSports

Performance Marketing

• Manage the day-to-day execution of paid acquisition campaigns across platforms such as Google Ads, Microsoft Ads, and Apple Search Ads
• Monitor campaign performance, optimise activity, and manage budgets to ensure delivery against KPIs
• Analyse performance data to identify opportunities for scaling and improving efficiency
• Execute A/B testing and implement test-and-learn strategies to enhance campaign performance
• Support promotional and marketing initiatives to drive engagement and conversions
• Ensure accurate tracking and measurement across campaigns, collaborating with internal teams where required
• Produce clear and insightful daily, weekly, and monthly reports, highlighting trends and performance insights

PPC Executive