Marketing Specialist

Boyd Gaming

Marketing Specialist I focused on executing marketing strategies for the Boyd Thermal brand, enhancing lead generation and brand positioning in a global context.

Posted 5/20/2026full-timeRemote • New Hampshire, Ohio • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Creates and updates collateral for customers, industries, products, or applications
Generates blogs, articles, case studies and visual concepts for review by leveraging SMEs.
Monitors competitor messaging and activities; identify gaps, risks and opportunities.
Develop market analysis reports to assess market size, competitive landscape of geographical breakdown
Assess lead quality, facilitate follow through, track trends, and report on performance
Builds brand and position through web, social, and other platforms
May support tradeshows and other events, write content

Requirements

What you’ll need

2 years of successful experience in marketing with a creative approach to problem solving
Hands-on approach to defining opportunities with a global perspective
Use of current sales and marketing analytics (as well as their business knowledge) to identify trends and areas of improvement
Excellent project management skills
Business process orientation (metric driven), analytical thinking skills, ability to focus on value creation
Well-developed time management and communication skills, self-motivator
Ability to learn new products and technologies to communicate concisely on technical topics
Excellent communication skills
4 Year University Degree

Benefits

Comp & perks

EEO Statement Boyd Corp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market analysiscontent creationanalyticsproject managementproblem solvinglead quality assessmenttrend trackingbrand buildingcompetitive analysisvisual concept development

Soft Skills

communicationtime managementself-motivationanalytical thinkingcreativitybusiness process orientationvalue creation focusglobal perspectivecollaborationadaptability