Boyd Gaming

Marketing

• Creates and updates collateral for customers, industries, products, or applications
• Generates blogs, articles, case studies and visual concepts for review by leveraging SMEs.
• Monitors competitor messaging and activities; identify gaps, risks and opportunities.
• Develop market analysis reports to assess market size, competitive landscape of geographical breakdown
• Assess lead quality, facilitate follow through, track trends, and report on performance
• Builds brand and position through web, social, and other platforms
• May support tradeshows and other events, write content

Marketing Specialist

Business Development Rep

• Identify and pursue new business opportunities, including expanding into new markets and industries.
• Build and maintain strong relationships with existing and potential clients, understanding their needs and providing solutions that add value.
• Collaborate with other departments, including marketing, product development, and operations, to ensure alignment and support for sales initiatives.
• Analyze market trends, competitive landscape, and customer feedback to identify opportunities for growth and improvement.
• Stay updated on industry developments, regulations, and best practices to inform sales strategies and decision-making.
• Work directly with new customers to support and manage business growth by developing strong relationships with operating departments and various management levels.
• Achieve intimate knowledge of customers and industries in which customers compete and completes market analysis and assessment of competitive landscape, including 1, 3, and 5-year projections on industry trends.
• Develop and execute strategies for increased customer penetration by selling additional products and services to all customer divisions.
• Set strategic goals and tactical plan to achieve significant growth and build on the culture of achieving those goals within a high success/high reward environment.
• Directly engage at customer locations to win incremental business through active business development. Requires establishing strong relationships with various management levels.
• Periodic international travel may be necessary to develop opportunities collaboratively in foreign countries.
• Work closely with customer engineers and purchasing to ensure product and design requirements are identified.
• Work closely with Boyd Engineering to manage the design and development of customer solutions.
• Display and demonstrate products and solutions using prototypes, samples, and marketing support materials, providing value-added guidance to customers.
• Utilizing knowledge of materials and manufacturing processes, illustrates, and emphasizes Boyd’s value-added propositions.
• Manage the quotation process. In conjunction with the Sales Operations Team, performs technical review of engineering drawings and specifications, gathers, and prepares required information for formal quotation including, but not limited to, drawings, sample parts, technical data, volumes, and material sources for submittal to Boyd Estimating.
• Manages the preparation of formal quotation packages with pricing to maximize revenue, while also maximizing Gross Margin.
• In conjunction with the Sales Operations Team, monitors and manages progress of projects in order to successfully meet customers’ milestones and production schedules, from inception to implementation.
• Engage with customers on all commercial topics including credit and shipping terms, legal requirements, payments, and so forth.
• Manages aspects of the relationship per terms and conditions of agreements, as well as negotiating new agreements in conjunction with Boyd management.
• Responds when necessary to special customer needs or complaints.
• Utilizes Salesforce CRM package daily to capture all business opportunities, customer business intelligence, wins and losses. Uses this and other tools to frequently and transparently communicate opportunities and current state to colleagues and management.

Marketing Specialist

Business Development Executive