Social Media Specialist

Bowtie Life Insurance Company

Social Media Specialist managing content and community engagement across social media channels for Bowtie in Hong Kong. Creating and optimizing campaigns to enhance brand awareness and customer interaction.

Posted 7/18/2026full-timeHong Kong • 🇭🇰 Hong KongJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, content creation, and community engagement, with a strong focus on analytics and performance optimization. Proficient in developing engaging content tailored to diverse platforms and audiences, while maintaining brand voice and compliance.

Highest-signal resume keywords

Social Media ManagementCantonese CopywritingContent AnalyticsCommunity ManagementContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingSocial Media StrategyContent RepurposingPerformance OptimizationBrand Account Management

Soft Skills

Good JudgementCollaborationIndependenceCommunication

Tools & Technologies

AI ToolsSocial Media Analytics

Industry Keywords

Hong Kong Social Media CultureAudience BehaviourTrending TopicsEngaging Content

About the role

Key responsibilities & impact

Own and manage the social media content calendar, maintaining a consistent publishing cadence across Instagram, Facebook, Threads and YouTube community.
Repurpose YouTube videos and turn relevant trending topics into timely, platform-native social media content.
Collaborate with internal teams to identify relevant campaigns, business updates, product and service information, and customer needs, and translate them into clear and engaging social content.
Monitor comments, inbox enquiries and relevant social conversations, and respond promptly and appropriately to questions, feedback and concerns related to Bowtie’s services, products and insurance.
Monitor content and platform performance, identify actionable insights, and continuously optimise content formats, topics, posting strategies and community engagement.

Requirements

What you’ll need

2–4 years of relevant experience in social media, content marketing or community management.
Hands-on experience in managing brand accounts on Instagram, Facebook and Threads.
Strong Cantonese copywriting skills, with the ability to develop clear and engaging social media content.
Good understanding of Hong Kong social media culture, audience behaviour and current trends.
Ability to create and repurpose content for different social media platforms and audiences.
Experience in using social media analytics to review performance and improve content.
Practical experience in using AI tools to support content creation and production.
Good judgement in community management, brand voice and compliance.
Ability to manage multiple tasks independently while working closely with different internal teams.

Benefits

Comp & perks

Competitive package.
Flexible work arrangement.
Medical / dental coverage and wellness programmes.
Employee discounts.
Fun, collaborative, and flexible startup culture.
Weekly sharing sessions, regular social gatherings and Professional Development Sponsorship.