Performance Marketing Specialist

Bowtie Life Insurance Company

Performance Marketing Specialist executing paid acquisition campaigns for Bowtie Life Insurance Company. Managing day-to-day campaign execution and contributing to an AI-augmented marketing function.

Posted 5/6/2026full-timeHong Kong • 🇭🇰 Hong KongJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Plan, set up, and manage paid performance campaigns across Google Ads, Meta, and other ad platforms, including tracking and pixel/tag configuration, with a focus on driving leads and sales
Support budget pacing, bidding adjustments, and audience targeting under the guidance of the team; develop confidence in making independent optimization calls over time
Translate campaign and creative strategies from cross-functional marketing teams into structured testing plans — defining hypotheses, success metrics, and test parameters — then drive iterative optimizations to deliver against aligned goals
Conduct structured A/B and multivariate tests on creatives, copy, and landing pages; maintain clear documentation of test setups and results
Maintain recurring performance reports across channel mix, funnel stages, and product lines
Translate campaign data into clear performance updates and flag key observations to the team
Contribute to full-funnel attribution analysis, cohort tracking, and conversion path evaluation
Work with SQL (preferred) or AI tools to query and visualize performance data beyond platform-native dashboards
Actively adopt and experiment with AI tools to improve campaign workflows — from automated bidding scripts and creative generation to reporting automation and prompt-assisted analysis
Bring an AI-ready mindset: you don't wait to be told when a tool might save hours; you find it, test it, and propose it
Coordinate with creative and product teams on asset requirements, campaign briefs, and landing page optimisations
Communicate performance findings clearly in both English and Cantonese

Requirements

What you’ll need

2–3 years of performance marketing experience, ideally agency-side or in-house within insurance or fintech
Demonstrated track record in managing sales-driven paid acquisition campaigns with measurable revenue or conversion outcomes
Fluent in English and Cantonese (written and spoken); Mandarin is a plus
Experience transitioning from agency to in-house is a plus, but not required
Proficient in Google Ads, Meta Ads Manager, GA4, CM360, SA360, Floodlight, GTM (preferred)
Advanced proficiency in Excel and Power Query for data reporting and analysis; experienced in building and maintaining dashboards; SQL is preferred but not a hard requirement
Familiarity with BI tools (Looker Studio, Metabase, Tableau, or similar) for reporting and visualisation
Hands-on experience using AI tools in a work context — this is important; we want to see examples (e.g. using AI for campaign analysis, idea generation, or workflow automation)

Benefits

Comp & perks

Competitive package
Flexible work arrangement
Benefits include medical/ dental coverage and wellness programs
Employee discounts
Fun, co-operative, and flexible startup culture
Weekly sharing sessions and regular social gatherings
Excellent learning opportunities with Professional Development Sponsorship

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingpaid acquisition campaignsA/B testingmultivariate testingdata reportingcampaign optimizationSQLExcelPower QueryAI tools

Soft Skills

communicationindependent decision-makingcollaborationanalytical thinkingproblem-solvingadaptabilitycreativityattention to detailtime managementstrategic thinking