Bowtie Life Insurance Company

Manager/Senior Manager, Customer Proposition – Medical Insurance Products

Bowtie Life Insurance Company

full-time

Posted on:

Location Type: Hybrid

Location: Hong Kong • Hong Kong

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Job Level

Senior

About the role

  • Define and own the 1-2 year strategy and roadmap for the Health and Medical Portfolio, ensuring initiatives address healthcare trends, cost containment, and enhance the value of virtual care within the proposition
  • Oversee the entire customer journey = (Acquisition/Engagement/ Retention) to maximize Customer Lifetime Value (CLV), focusing heavily on medical engagement drivers and claims experience
  • Keep abreast of the trends of medical insurance and healthcare eg medical inflation and claim utilization rates, etc
  • Provide product training to elevate the insurance literacy internally
  • Utilize data (claims data, health reports, engagement metrics) and customer research to identify pain points related to accessing care, managing chronic conditions, and submitting claims
  • Shape and optimize medical insurance-related features (e.g., wellness programs, digital health tool integration, hospital rider) with robust data support to strengthen the competitive proposition and encourage proactive health management
  • Come up and run proposition-level experiments (e.g., changes to deductible/copay structures, benefit communication) to validate hypotheses and rapidly iterate the medical value provided to the customer
  • Manage complex stakeholder relationships across Medical Practitioner, Underwriters, TPA/Hospital Networks, Legal, and Compliance to gain consensus and resources for medical proposition changes

Requirements

  • Proven ability to own financial outcomes and drive profitability through strategic decision-making across the customer lifecycle
  • Deep understanding of health insurance products, medical trends, and claim utilization combined with strong analytical skills to translate claims data and customer research into actionable propositions
  • Ability to define multi-year strategy AND drive end-to-end implementation - not just a thinker or just a doer, but both
  • Proven track record of building consensus and driving alignment across diverse stakeholders (medical practitioners, underwriters, TPAs, legal, compliance, marketing, tech teams)
  • Demonstrated ability to identify patient pain points and rapidly test/iterate medical propositions through structured experiments to maximize customer value
Benefits
  • Competitive package
  • Flexible work arrangement
  • Benefits include medical/ dental coverage and wellness programs
  • Employee discounts
  • Fun, co-operative, and flexible startup culture
  • Weekly sharing sessions and regular social gatherings
  • Excellent learning opportunities with Professional Development Sponsorship
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisclaims data analysiscustomer researchstrategic decision-makingfinancial outcomes managementhealthcare trend analysismedical insurance product knowledgeproposition-level experimentationcustomer lifecycle managementimplementation strategy
Soft Skills
stakeholder managementconsensus buildingalignment drivinganalytical skillsproblem-solvingcommunicationcustomer engagementstrategic thinkingadaptabilityleadership