Art Director – Waterparks, FECs

Bowlero Corporation

Art Director leading visual direction and brand identity for Waterparks and Family Entertainment Centers. Developing campaigns and creative assets while managing the design workflow for effective execution.

Posted 4/25/2026full-timeCalifornia, Florida, New York • 🇺🇸 United StatesLead💰 $80,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park.
Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments.
Translate business and marketing objectives into compelling, high-performing visual storytelling.
Ensure consistency and quality across all creative, maintaining a cohesive brand system.
Develop campaign creative across digital, social, email, web, OOH, and in-park materials.
Oversee creation of in-park collateral (signage, menus, wayfinding, event materials) and ensure alignment with brand standards.
Partner with marketing to bring seasonal, promotional, and always-on campaigns to life.
Build and maintain scalable design templates and toolkits for digital and print assets.
Establish clear design guidelines that enable efficient execution by designers and external partners.
Manage and mentor one direct report (Designer), providing clear direction, feedback, and development support.
Own incoming creative requests, prioritizing, assigning, and ensuring timely completion.
Maintain visibility into all active projects and proactively manage timelines and deliverables.
Collaborate with media, operations, and external partners to ensure creative aligns with channel strategy and execution.
Oversee production across digital, print, and out-of-home (OOH) channels.

Requirements

What you’ll need

Bachelor’s degree in Graphic Design, Visual Arts, or related field (or equivalent experience)
6–8+ years of experience in design, with at least 2+ years in a senior or lead role
Experience across digital, print, and environmental/experiential design
Experience managing or mentoring junior designers
Strong portfolio demonstrating brand development, campaign creative, and multi-channel execution.
Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools.
Deep understanding of typography, layout, color, and visual systems.
Experience creating scalable design systems and templates.
Ability to think strategically while executing at a high level.
Highly organized with strong project management instincts.
Comfortable managing multiple priorities in a fast-paced environment.
Proactive, solution-oriented, and able to take full ownership of projects.
Strong communicator with the ability to present and defend creative decisions.
Collaborative mindset with a focus on elevating team output.

Benefits

Comp & perks

Medical, Dental, Vision plans to select from based on your needs
Wellness resources to help you along your wellness journey
401(k) Retirement Plans
Employee Stock Purchase Program
Employee Assistance Program (EAP)
Vacation and Holidays
Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

graphic designvisual artsdigital designprint designenvironmental designcampaign creativebrand developmenttypographylayoutcolor

Soft Skills

project managementstrategic thinkingorganizationcommunicationcollaborationmentoringproblem-solvingownershipcreativityleadership

Certifications

Bachelor’s degree in Graphic DesignBachelor’s degree in Visual Artsrelated field experience