Senior Marketing Specialist, ABM

Bounteous

Senior Marketing Specialist managing global account-based marketing programs for a digital transformation consultancy. Collaborating with sales and optimizing campaign performance to drive measurable engagement and pipeline impact.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel Account-Based Marketing (ABM) campaigns, leveraging data-driven insights and AI tools to optimize performance. Strong project management and collaboration skills are essential for coordinating with sales and marketing teams to achieve growth objectives.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Project ManagementData-Driven MindsetCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ABM PlatformsCRMMarketing Automation ToolsPerformance Insights InterpretationCampaign PlanningCreative DevelopmentPaid Campaign ManagementSegmentation Using Firmographic DataEngagement MonitoringAI Tools

Soft Skills

Clear CommunicationTeam-OrientedMentoring

Tools & Technologies

Anthropic’s ClaudeOpenAI ChatGPT

Industry Keywords

B2B Buying GroupsComplex Sales CyclesMulti-Channel CampaignsIntent DataPipeline Influence

About the role

Key responsibilities & impact

Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives
Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans
Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics
Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments
Coordinate campaign planning, creative development, and execution with internal teams and agency partners
Manage and optimize paid campaigns across social, search, display, and intent-based platforms
Ensure digital ABM efforts are well coordinated with offline field and event initiatives
Maintain accurate account lists and segmentation using firmographic, technographic, and intent data
Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting
Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI
Support and mentor one team member while remaining deeply involved in execution

Requirements

What you’ll need

Strong experience in B2B demand generation or account-based marketing
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools
Solid understanding of B2B buying groups and complex sales cycles
Comfortable operating at both strategic and tactical levels
Strong project management and cross-functional collaboration skills
Data-driven mindset with experience interpreting performance insights
Clear communicator who thrives in fast-paced, team-oriented environments

Benefits

Comp & perks

Equal opportunity employer
Willing to sponsor eligible candidates for employment visas