Lead Strategist, CRM & Loyalty

Bounteous

Lead Strategist in Loyalty & CRM for Bounteous, driving strategic outcomes in client engagements. Collaborating with cross-functional teams and optimizing program performance for clients.

Posted 4/28/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$115,000 - CA$150,000 per yearWebsite

About the role

Key responsibilities & impact

Own and drive strategic outcomes across complex client engagements.
Operate as a trusted advisor and day-to-day strategic lead guiding clients through the full engagement lifecycle.
Facilitate client strategic workshops, guiding stakeholders to a shared vision, objectives and action plan.
Develop and manage engagement roadmaps aligned to client goals, proactively identifying risks and trade-offs.
Design and refine loyalty strategies from initial concept through deployment and ongoing optimization.
Define and own CRM and Loyalty KPIs, building measurement frameworks and benchmarking performance.

Requirements

What you’ll need

8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagements
Demonstrated ability to lead client engagements independently, owning outcomes and operating with minimal senior oversight
Strong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarity
Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomes
Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimization
Insight-driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic direction
Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibility
Proven ability to define KPIs, build measurement frameworks, and quantify ROI in ways that resonate with clients
Excellent written and verbal communication skills. Able to craft clear narratives and present compelling recommendations to client teams
Collaborative, team-first mindset with a demonstrated ability to work cross-functionally and contribute to a high-performing team culture
Entrepreneurial spirit and comfort navigating ambiguity in a dynamic, fast-moving environment
A genuine passion for innovation. Curious demeanor, always looking for smarter ways to serve clients and push programs forward.

Benefits

Comp & perks

We welcome applications from all qualified candidates.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Loyalty StrategyCRMgrowth marketingworkshop facilitationretention marketingcustomer segmentationlifecycle strategyloyalty program designKPI definitionmeasurement frameworks

Soft Skills

strategic leadclient engagementanalytical mindsetcommunication skillscollaborative mindsetentrepreneurial spiritnavigating ambiguitycuriosityteam-first mindsetpresentation skills