Lead Strategist, CRM & Loyalty

Bounteous

Lead Strategist, Loyalty & CRM guiding strategic outcomes across complex client engagements. Collaborating with various teams to optimize loyalty and CRM strategies for clients.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $105,000 - $141,000 per yearWebsite

About the role

Key responsibilities & impact

Own and drive strategic outcomes across complex client engagements
Operate as a trusted advisor and day-to-day strategic lead guiding clients through the full engagement lifecycle, from discovery and workshop facilitation through ongoing program optimization and measurement
Bring a sharp analytical mindset and the ability to translate data and consumer insights into loyalty and CRM strategies that deliver measurable results
Report to the VP, Loyalty Strategy and work in close collaboration with Product, Creative, Technology, and Analytics & Insights teams to bridge strategic vision with flawless execution across the full client engagement lifecycle

Requirements

What you’ll need

8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagements
Demonstrated ability to lead client engagements independently, owning outcomes and operating with minimal senior oversight
Strong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarity
Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomes
Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimization
Insight-driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic direction
Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibility
Proven ability to define KPIs, build measurement frameworks, and quantify ROI in ways that resonate with clients
Excellent written and verbal communication skills. Able to craft clear narratives and present compelling recommendations to client teams
Collaborative, team-first mindset with a demonstrated ability to work cross-functionally and contribute to a high-performing team culture
Entrepreneurial spirit and comfort navigating ambiguity in a dynamic, fast-moving environment
A genuine passion for innovation. Curious demeanor, always looking for smarter ways to serve clients and push programs forward

Benefits

Comp & perks

Equal opportunity employer
Employment visa sponsorship

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Loyalty StrategyCRMgrowth marketingworkshop facilitationretention marketingcustomer segmentationlifecycle strategyloyalty program designKPI definitionmeasurement frameworks

Soft Skills

analytical mindsetclient engagement leadershipcommunication skillscollaborative mindsetentrepreneurial spiritcuriositystrategic planningconfidenceclarityteam contribution