Associate Director, Social Media
Bounteous
full-time
Posted on:
Location Type: Hybrid
Location: Media • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Act as a leader of Bounteous’ social media and social media strategy thought leadership
- Integrate with client team, attending meetings and daily activities in client’s office while working with Bounteous colleagues remote and onsite (required three days per week)
- Plan and oversee various annual and special campaigns, including strategy and leadership for a well-known brand
- Partner with designers, creative directors, and content strategists to create concepts for engaging posts in paid and organic social, and provide insights about the drivers of performance
- Identify emerging trends, tactics, and platforms; develop and circulate a perspective on how they can be leveraged to contribute to the achievement of our client’s social goals
- Develop, implement and track KPIs to measure performance against strategic goals
- Educate internal and client teams on social media marketing best practices and industry updates, and contribute to the ongoing training of junior team members
- Maintain knowledge of key social media tools, including publishing, reporting, influencer, competitor review, and social listening
- Maintain a working knowledge of related marketing channels, like paid social media and loyalty
- Strong grasp of how sports audiences engage with content across social platforms, including real-time fan interaction and platform-specific storytelling, with experience leveraging athlete partnerships to drive brand relevance and community connection.
- Able to maintain a clear brand vision, designing, executing, and approving social media campaigns and strategies
- Active contributor to all levels of social media reporting for clients, including but not limited to monthly reports, quarterly business reviews, and campaign reporting
Requirements
- 8+ years of experience in a digital marketing environment, with robust hands-on experience with social media platforms
- Working knowledge of paid social media placements and campaign structure
- Experience working cross-collaboratively with public relations, employer brand, and influencer teams
- Confidence to take the lead on social brand strategy
- Experience launching new social accounts from the ground up
- History of quantifiable improvement in social performance for a large, enterprise brand
- Deep knowledge of Meta Business Manager and Sprout Social
- Global marketing experience is a plus
- Agency experience preferred
Benefits
- We invite you to stay connected with us by subscribing to our monthly job openings alert here.
- Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingsocial media strategyKPI developmentcampaign managementpaid social mediacontent creationperformance measurementsocial media reportingcross-collaborationbrand strategy
Soft skills
leadershipcommunicationteam collaborationstrategic thinkingtrend analysistraining and educationcreativityproblem-solvingconfidenceadaptability