Staff Brand Marketing Manager

Boulevard

Staff Brand Marketing Manager at Boulevard responsible for designing AI-driven growth strategies. Focused on performance marketing in B2B SaaS, collaborating with cross-functional teams for business growth.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesLead💰 $86,500 - $118,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing and demand generation, with a strong focus on optimizing acquisition funnels and managing multi-million dollar marketing budgets. Proven ability to leverage data analytics and experimentation frameworks to drive pipeline quality and revenue growth.

Highest-signal resume keywords

Performance MarketingDemand GenerationPipeline ManagementMulti-Million Dollar Budget OptimizationAI-Driven Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

End-to-End Growth System DesignBudget Allocation StrategiesExperimentation FrameworksIncrementality TestingAttribution ModelsData AnalysisCampaign ExecutionConversion Rate OptimizationCreative Strategy DevelopmentMessage-Market Fit

Soft Skills

Strong Analytical SkillsCross-Functional CollaborationCreative Judgment

Tools & Technologies

SalesforceMarketoMartech StacksAI-Driven Automation Platforms

Industry Keywords

B2B SaaSVertical SaaSCustomer Acquisition Cost (CAC)Revenue ImpactLead Quality

About the role

Key responsibilities & impact

Design and continuously improve Boulevard’s end-to-end growth system—from acquisition through pipeline and revenue.
Define budget allocation strategies, optimization goals, and performance constraints for AI-driven campaign execution.
Lead structured experimentation across creative, targeting, offers, and landing pages.
Evaluate performance through a business lens—focusing on pipeline quality, CAC, and revenue impact.
Partner with RevOps and Marketing Operations to ensure accurate tracking, attribution, and data integrity across systems.
Collaborate with Sales to understand lead quality, conversion rates, and pipeline performance.
Guide creative strategy by identifying high-performing concepts, refining messaging.
Monitor AI-driven outputs and adjust strategies to improve performance.

Requirements

What you’ll need

6–10+ years in performance marketing, demand generation, or growth roles within B2B SaaS or vertical SaaS.
Proven ownership of pipeline, CAC, and revenue-driving outcomes—not just channel metrics.
Experience managing and optimizing multi-million dollar marketing budgets with a strong focus on efficiency and payback.
Strong systems thinking: ability to design and improve end-to-end acquisition funnels across channels and touchpoints.
Deep understanding of experimentation frameworks, incrementality testing, and attribution models.
Experience working with modern martech stacks (e.g., Salesforce, Marketo).
Familiarity with AI-driven marketing tools, automation platforms, and prompt-based workflows.
Strong analytical skills with the ability to translate data into clear insights, decisions, and investment strategies.
Demonstrated ability to work cross-functionally with Sales, Finance, Product Marketing, and Leadership to align marketing with revenue goals.
Strong creative judgment and understanding of message-market fit.

Benefits

Comp & perks

401(k) match plus dental, medical, vision, and life insurance.
Flexible vacation day policy.
Fully remote with work from home stipend monthly.
Family planning resources and specialized support programs.
Equity opportunities.