Product Marketing Manager – Medspa, New Frontiers

Boulevard

Product Marketing Manager for Boulevard, leading marketing strategies in the Medspa industry and evaluating new business verticals. Driving market insights, positioning, and go-to-market strategies through research and analysis.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the industry narrative for Medspa.
Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market.
You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed.
Own and share regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts.
Lead voice-of-customer work and win/loss analysis.
Leverage research from the Competitive Intelligence team to maintain a deep, current view of how we stack up against direct and adjacent competitors in each vertical.
Develop and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and target account guidance.
Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach for each.
Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion.
Inform product direction by equipping your R&D PMM peers with deep vertical insight on roadmap priorities and sequencing to win in each market.
Bring vertical-specific insights to how Boulevard prices and packages our offerings: what bundles resonate, what features operators expect, and willingness-to-pay.
Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where Boulevard could win.
Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required.
Partner with leadership to translate validated opportunities into a focused GTM approach.

Requirements

What you’ll need

3–5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company.
A researcher at your core: you thrive at running win/loss interviews, synthesizing customer conversations, and reading market signals.
A track record of developing and owning a market point of view, not just executing on one handed to you.
You see AI as a force multiplier: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock what you and the teams around you can create.
Confident, precise communication skills and the ability to tell a really clear story.
Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging.
Proven ability to enable Sales and Success teams with effective, usable content and training.
Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables.

Benefits

Comp & perks

401(k) match plus dental, medical, vision, and life insurance.
Flexible vacation day policy.
Fully remote work with monthly work from home stipend.
Family planning resources and specialized support programs.
Equity: get ahead on the ground floor and grow with Boulevard.
Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

ATS Keywords

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Hard Skills & Tools

Market AnalysisData InterpretationMessaging FrameworksPositioning DevelopmentWin/Loss Analysis

Soft Skills

Confident CommunicationAnalytical MindsetStorytelling AbilityAdaptabilityCollaboration