Boulevard

Director of Product Marketing

Boulevard

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Lead the function responsible for translating Boulevard’s innovation into compelling stories, successful go-to-market strategies, and measurable business impact.
  • Manage and mentor a team of seven spanning Product Marketing, Lifecycle Marketing, and Education.
  • Set the strategic vision for how Boulevard positions and launches products across its portfolio.
  • Drive cross-functional product launches with Product, Sales, Customer Success, Support, and Marketing.
  • Build and operationalize GTM playbooks for launches, sales enablement, and competitive insights.
  • Partner with Product leadership on market validation, roadmap storytelling, and pricing/packaging.
  • Deliver proof-driven stories that highlight measurable customer outcomes and ROI.

Requirements

  • Success leading Product Marketing for a high-growth SaaS company, ideally in vertical SaaS
  • Proven track record driving measurable business outcomes through GTM strategy and execution.
  • Deep experience partnering with Product, Sales, and Marketing leaders in a fast-moving environment.
  • Strength in messaging, positioning, competitive insights, and storytelling.
  • Demonstrated people leadership: managing and developing high-performing multi-disciplinary teams (Product Marketing, Lifecycle/Retention, Education/Enablement).
  • Ability to operate as a player-coach: balancing strategic leadership with hands-on content creation.
  • Bachelor’s degree required
Benefits
  • 401(k) match plus dental, medical, vision, and life insurance.
  • Flexible vacation day policy.
  • Fully remote so you can choose where you want to work.
  • Work from home stipend every month.
  • Family planning resources and specialized support programs.
  • Equity: get ahead on the ground floor and grow with Boulevard.
  • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product MarketingGTM strategySales enablementCompetitive insightsMarket validationRoadmap storytellingPricingPackaging
Soft skills
LeadershipMentoringStorytellingMessagingPositioningTeam managementCross-functional collaborationStrategic vision
Certifications
Bachelor’s degree