Senior Product Marketing Manager – GTM

Boulevard

Senior Product Marketing Manager at Boulevard defining GTM strategy for AI-powered products. Leading cross-functional marketing initiatives and driving product adoption through strategic insights.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $112,000 - $154,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end GTM strategy and execution for AI-powered capabilities.
Synthesize insights into actionable recommendations for product initiatives.
Develop clear, differentiated positioning to connect products to customer outcomes.
Partner with creative teams for high-quality campaign assets.
Enable Sales and Customer Success with necessary narratives and tools.
Identify expansion opportunities and influence pricing decisions.
Ensure alignment across Product, Marketing, and Revenue teams.
Close the loop post-launch with data-driven refinements.

Requirements

What you’ll need

5+ years of product marketing experience in B2B SaaS, with a track record of leading high-impact, cross-functional initiatives.
Demonstrated experience bringing AI-powered products to market.
Strong platform-level positioning instincts in vertical SaaS.
Sharp strategic thinking and judgment backed by data.
Proven ability to develop and execute integrated go-to-market strategies.
High bar for craft with strong instincts for messaging, content, and creative execution.
Ability to build trusted relationships and lead through influence.

Benefits

Comp & perks

401(k) match plus dental, medical, vision, and life insurance.
Flexible vacation day policy.
Fully remote work with monthly stipend.
Family planning resources and specialized support programs.
Equity opportunities to grow with Boulevard.
Boulevard Bucks Learning and Development program.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategyAI-powered productsB2B SaaSdata-driven refinementscross-functional initiativesplatform-level positioningintegrated strategiesmessagingcreative execution

Soft Skills

strategic thinkingjudgmentrelationship buildinginfluencecollaborationcommunicationinsight synthesisrecommendation developmentalignment facilitationtrust building