Director, Content Marketing

Boulevard

Director of Content Marketing defining and leading Boulevard’s content strategy. Focused on awareness and demand generation through a modern content engine while managing a growing team.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesLead💰 $168,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead Boulevard’s content strategy in a rapidly evolving landscape shaped by AI, LLMs, and new modes of discovery.
Build and scale a modern, multi-format content engine that drives awareness, authority, and demand across channels.
Own the strategy and system behind how we tell our story—transforming insights, product value, and customer outcomes into content.
Build and manage a growing team spanning editorial, social, and emerging formats like video.
Partner closely with Product Marketing, Performance Marketing, Brand, and Customer-facing teams to create a content flywheel that fuels the entire go-to-market motion.

Requirements

What you’ll need

8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams.
Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company.
Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle.
Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO).
Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate.
Experience leading multi-format content strategies across written, social, and video content.
Track record of building scalable content systems, not just one-off campaigns.
Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams.
Analytical mindset with the ability to connect content efforts to measurable business impact.
Experience with proprietary research, community-led content, or new media formats is a plus.
Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling.

Benefits

Comp & perks

401(k) match plus dental, medical, vision, and life insurance.
Flexible vacation day policy.
Fully remote work with a work from home stipend every month.
Family planning resources and specialized support programs.
Equity options to grow with Boulevard.
Boulevard Bucks Learning and Development program for exploring businesses.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingeditorialthought leadershipSEOAEOGEOmulti-format content strategyscalable content systemsanalyticsstorytelling

Soft Skills

cross-functional leadershipteam buildingstorytelling instinctsanalytical mindsetcollaboration