Boulevard

Lifecycle Marketing Manager – Onboarding, Activation

Boulevard

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $86,500 - $129,000 per year

About the role

  • Design and execute multi-channel onboarding and activation lifecycle programs (email, in-app, SMS, where appropriate) that guide customers from close to first value.
  • Own the onboarding lifecycle strategy, ensuring communications align with product-led onboarding flows and real customer behavior.
  • Partner closely with Product to support in-product onboarding experiences, activation milestones, and education moments.
  • Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows and reduce friction for new customers.
  • Define and optimize activation journeys based on product usage, setup progress, and engagement signals.
  • Build proactive nudges, reminders, and educational moments to support stalled or at-risk onboarding experiences.
  • Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure accurate targeting and reliable delivery.
  • Work closely with Ops and Data to align onboarding programs with customer data, lifecycle events, and infrastructure (Salesforce, Snowflake, etc).
  • Establish and maintain a scalable onboarding lifecycle architecture that supports automation, segmentation, and testing.
  • Analyze onboarding and activation performance to improve time to value, engagement, and completion rates.
  • Collaborate with lifecycle counterparts (acquisition and adoption) to ensure a seamless transition across lifecycle phases.

Requirements

  • A strong customer-centric mindset with a passion for improving onboarding and early product experiences.
  • 3+ years in lifecycle marketing, product marketing, onboarding, or growth roles (preferably in SaaS).
  • Proven experience building or supporting product-led onboarding or activation programs.
  • Comfort partnering closely with Product and Onboarding teams to shape customer journeys.
  • Strong technical fluency with Customer.io, Chameleon, and behavioral segmentation.
  • Ability to manage multiple initiatives across cross-functional teams while maintaining attention to detail.
  • Strong execution and measurement skills with experience launching, iterating, and optimizing lifecycle programs.
Benefits
  • 401(k) match plus dental, medical, vision, and life insurance.
  • Flexible vacation day policy.
  • Fully remote with a work from home stipend every month.
  • Family planning resources and specialized support programs.
  • Equity opportunities with Boulevard.
  • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingproduct marketingonboardingactivation programsbehavioral segmentationcampaign logicautomationsegmentationdata analysisperformance measurement
Soft Skills
customer-centric mindsetattention to detailcollaborationexecution skillsmeasurement skillscommunicationproblem-solvingadaptabilitystrategic thinkingcross-functional teamwork