Boulevard

Lifecycle Marketing Manager – Acquisition

Boulevard

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $86,500 - $129,000 per year

About the role

  • Design and execute multi-channel lifecycle programs (email, in-app, SMS)
  • Collaborate with Product Marketing to translate new feature releases into lifecycle campaigns
  • Partner with Customer Success to define and act on expansion triggers
  • Own campaign logic within Customer.io and Chameleon
  • Work closely with Ops, Data, and Engineering
  • Analyze campaign performance and customer behavior
  • Collaborate to create a connected customer lifecycle experience

Requirements

  • 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
  • Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion
  • Strong technical fluency with Customer.io, Chameleon, and segmentation logic
  • Working knowledge of Salesforce, Snowflake, and Sigma
  • Ability to independently manage multiple initiatives across cross-functional teams
  • Excellent execution and measurement skills.
Benefits
  • 401(k) match plus dental, medical, vision, and life insurance.
  • Flexible vacation day policy.
  • Fully remote with a monthly work from home stipend.
  • Family planning resources and specialized support programs.
  • Equity opportunity.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer marketingretention marketinggrowth marketingcampaign optimizationsegmentation logicdata analysis
Soft Skills
collaborationproject managementexecution skillsmeasurement skills