Boulder Heavy Industries

Outreach Sales Manager – SMB

Boulder Heavy Industries

full-time

Posted on:

Location Type: Hybrid

Location: Boulder • Colorado • District of Columbia • United States

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Salary

💰 $70,000 - $75,000 per year

About the role

  • Own and drive the business development lifecycle from strategy through execution
  • Champion Local Hero with clients and potential clients leveraging a deep understanding of our value proposition, services, and client success stories
  • Identify, target, and secure high-potential accounts, including national brands, franchise systems, and multi-location businesses
  • Guide industry-specific outreach strategies and oversee the development of customized pitch materials
  • Build strong relationships by tailoring communication to buyer roles, motivations, and objectives
  • Support leadership in pricing, deal structuring, negotiation, and closing strategic opportunities
  • Collaborate cross-functionally with sales, marketing, product, and leadership teams to ensure alignment
  • Analyze pipeline health, deal velocity, conversion rates, and revenue trends to inform forecasting and planning
  • Present growth insights, opportunity analyses, and performance reporting to internal stakeholders
  • Stay informed on competitive offerings, market shifts, and vertical-specific trends
  • Represent Local Hero at conferences, industry events, and partner meetings
  • Use CRM tools and dashboards to track, manage, and optimize outreach and conversion activities

Requirements

  • Bachelor’s Degree in Business, Marketing, Communications, or a related field (or equivalent experience)
  • 5+ years of experience in business development, sales, or client partnerships
  • Proven track record of lead generation, deal closing, and client retention
  • Ability to travel approximately 10%+
  • Experience working with national brands, franchise systems, or multi-location businesses
  • Familiarity with local marketing and local ad sales strategies
  • Passion for digital marketing and marketing technology solutions
  • Clear, persuasive written and verbal communication skills
  • Highly organized with exceptional project and relationship management abilities
  • Data-driven mindset with a strong grasp of analytics, reporting, and pipeline management
  • Proficiency with CRM and sales enablement platforms (HubSpot, Salesforce, or similar)
  • Ability to quickly build rapport and navigate complex stakeholder dynamics
  • Self-starter who thrives in a fast-paced, startup environment
  • Tenacious, focused, and hungry for growth
Benefits
  • Time off is as important as hard work! Salaried employees are on a Flex PTO plan
  • Generous holidays including a reduced schedule between Christmas and New Year’s
  • We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
  • Access to Flexible Spending Accounts
  • Plan Matching traditional and Roth 401k
  • Employee Assistance Program
  • Supplemental tenure-based leave: self-care and family first
  • Life Insurance
  • Legal Assistance plan
  • Pet Insurance discount through the ASPCA
  • A killer culture with team members who have your back! In-person and virtual connection points for culture building and team members who have your back!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
business developmentlead generationdeal closingclient retentionanalyticsreportingpipeline managementlocal marketingad sales strategiesdigital marketing
Soft Skills
communication skillsproject managementrelationship managementorganizational skillsdata-driven mindsetself-startertenacityfocusadaptabilitypersuasiveness