Boulder Heavy Industries

Data Analyst

• Support the validation and maintenance of the source of truth for digital and marketing analytics reporting using tools such as Google Analytics 4 and Adobe Analytics.
• Build, maintain, and analyze standard and custom reports, explorations, funnels, and pathing to support ongoing performance reviews and optimization efforts.
• Monitor performance trends and identify anomalies or unexpected changes in data, flagging issues and insights to senior analytics team members or account leads.
• Work with cross-functional teams to support measurement needs tied to campaigns, site updates, and digital initiatives.
• Assist in identifying opportunities for optimization by analyzing user journeys, conversion funnels, and channel performance.
• Support testing and experimentation efforts by helping define success metrics, pulling results, and contributing to post-test analysis and insights.
• Help identify tracking gaps or data inconsistencies and collaborate with tagging or engineering partners to support resolution using tools like Google Tag Manager or Adobe Target.
• Contribute to client-ready analytics deliverables, ensuring outputs are accurate, clearly documented, and aligned with defined KPIs.
• Communicate clearly and consistently in internal discussions and client meetings, supporting shared understanding of performance and insights.

Client Digital Data Analyst – IMM

Sales

• Own and drive the business development lifecycle from strategy through execution
• Champion Local Hero with clients and potential clients leveraging a deep understanding of our value proposition, services, and client success stories
• Identify, target, and secure high-potential accounts, including national brands, franchise systems, and multi-location businesses
• Guide industry-specific outreach strategies and oversee the development of customized pitch materials
• Build strong relationships by tailoring communication to buyer roles, motivations, and objectives
• Support leadership in pricing, deal structuring, negotiation, and closing strategic opportunities
• Collaborate cross-functionally with sales, marketing, product, and leadership teams to ensure alignment
• Analyze pipeline health, deal velocity, conversion rates, and revenue trends to inform forecasting and planning
• Present growth insights, opportunity analyses, and performance reporting to internal stakeholders
• Stay informed on competitive offerings, market shifts, and vertical-specific trends
• Represent Local Hero at conferences, industry events, and partner meetings
• Use CRM tools and dashboards to track, manage, and optimize outreach and conversion activities

Client Digital Data Analyst – IMM

Outreach Sales Manager – SMB