Boulder Heavy Industries

Business Development Rep

• Prospect, secure, and grow partnerships directly with top national and regional restaurant brands and their corporate marketing and franchise development teams
• Sell Local Hero’s local marketing platform and managed service solutions, designed to activate and optimize marketing at the franchise and store level
• Collaborate with clients to build scalable franchise marketing programs that drive local visibility, sales, and consistency across markets
• Manage complex, multi-stakeholder relationships involving corporate marketing, digital, and franchise operations leadership
• Partner with operations, analytics, and product teams to develop, position, and optimize platform offerings and sales pitches
• Lead the enterprise onboarding and contracting process, ensuring smooth rollout and adoption within franchise systems
• Represent the company as a thought leader at key industry conferences and events

Associate Director, Corporate Sales Business Development – Restaurant Vertical

Marketing

• Lead and optimize large-scale performance media buying initiatives across Local Hero’s O&O web properties
• Develop and execute paid acquisition strategies to generate high-quality inbound calls and form leads for key verticals (insurance, home services, and more)
• Manage daily spend across Google Ads, Meta, Native, Programmatic DSPs, and Affiliate Networks to meet aggressive CPL and CPA targets
• Analyze performance data, build predictive models, and identify trends to maximize lead quality, conversion rates, and revenue per visitor
• Partner with analytics, creative, and landing page teams to test and refine ad messaging, audience segments, and conversion paths
• Own yield optimization across channels — balancing monetization models including CPA, CPL, and CPC
• Continuously experiment with bidding strategies, creative testing, and retargeting funnels to scale performance efficiently
• Meet weekly with Senior Leaders to report out on performance, flag issues and provide additional recommendations for continued improvement and scale

Senior Performance Media Buyer – Local Hero

• Prospect, secure, and grow partnerships directly with top insurance carriers.
• Sell call and lead generation solutions designed to scale ROI for national accounts.
• Manage complex, multi-stakeholder enterprise relationships with professionalism and trust.
• Partner with operations, analytics, and product teams to develop and optimize product, positioning, and sales pitches.
• Lead client onboarding and contracts process.
• Represent the company as a thought leader within the insurance and performance marketing space at conferences and industry events

Associate Director, Corporate Sales Business Development – Local Hero

Sales Development Rep

• Research, prospect, and engage cold and warm clients via email, phone, LinkedIn, and other outbound channels
• Conduct discovery calls and qualify needs, budgets, and decision-making timelines
• Monitor industry trends and indicators to spark thought leadership content and novel communications
• Share the Local Hero brand, value proposition, and product suite
• Work with leadership and other business units to design industry-specific outbound strategy and assets
• Maintain current and accurate CRM records and lay the groundwork for lasting relationships
• Schedule meetings, demos, and engagements for Corporate and Franchisee Sales
• Support leadership to manage pitches and deals, including internal and external deadline calendars and communications
• Create or assist the production of pipeline and reporting meetings
• Assist marketing in messaging outreach and build program reporting
• Help manage client data across a range of technologies
• Lead and mentor a small team of SDRs to achieve and exceed performance goals
• Provide ongoing coaching and feedback to drive skill development and professional growth
• Serve as a key liaison between SDRs and leadership, communicating team insights, successes, and challenges.

Lead Sales Development Representative, Local Hero

• Research, prospect, and engage cold and warm clients via email, phone, LinkedIn, and other outbound channels
• Conduct discovery calls and qualify needs, budgets, and decision-making timelines
• Monitor industry trends and indicators to spark thought leadership content and novel communications
• Share the Local Hero brand, value proposition, and product suite
• Work with leadership and other business units to design industry-specific outbound strategy and assets
• Maintain current and accurate CRM records and lay the groundwork for lasting relationships
• Schedule meetings, demos, and engagements for Corporate and Franchisee Sales
• Support leadership to manage pitches and deals including internal and external deadline calendars and communications
• Create or assist the production of pipeline and reporting meetings
• Assist marketing in messaging outreach
• Build and present program reporting
• Help manage client data across a range of technologies