Boulder Heavy Industries

Data Analyst

• Support the validation and maintenance of the source of truth for digital and marketing analytics reporting using tools such as Google Analytics 4 and Adobe Analytics.
• Build, maintain, and analyze standard and custom reports, explorations, funnels, and pathing to support ongoing performance reviews and optimization efforts.
• Monitor performance trends and identify anomalies or unexpected changes in data, flagging issues and insights to senior analytics team members or account leads.
• Work with cross-functional teams to support measurement needs tied to campaigns, site updates, and digital initiatives.
• Assist in identifying opportunities for optimization by analyzing user journeys, conversion funnels, and channel performance.
• Support testing and experimentation efforts by helping define success metrics, pulling results, and contributing to post-test analysis and insights.
• Help identify tracking gaps or data inconsistencies and collaborate with tagging or engineering partners to support resolution using tools like Google Tag Manager or Adobe Target.
• Contribute to client-ready analytics deliverables, ensuring outputs are accurate, clearly documented, and aligned with defined KPIs.
• Communicate clearly and consistently in internal discussions and client meetings, supporting shared understanding of performance and insights.

Client Digital Data Analyst – IMM