Product Marketing Specialist

Botify

Product Marketing Specialist supporting product launches and sales enablement at Botify. Collaborating across teams and developing customer-facing messaging to drive product adoption and sales success.

Posted 7/8/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Partner with Product Marketing Leads to launch new products and solutions
Translate technical product information into clear customer-facing messaging that communicates benefits and differentiation
Develop persona-based messaging and sales tools that help revenue teams tailor Botify’s value to key buyers and influencers
Develop sales assets, training materials, and content that help revenue teams move deals through the pipeline
Maintain competitive battlecards and resources that support field readiness
Support Botify’s product innovation motion, packaging new capabilities into compelling customer stories, market updates, and enablement that help teams communicate value and drive adoption.
Develop content for webinars, events, product insights, sales emails, and other marketing programs
Keep marketing materials, sales collateral, and feature guides current with Botify’s latest messaging and product updates
Track feedback, engagement, and adoption signals to improve launch, release, and enablement programs

Requirements

What you’ll need

1–3 years of Marketing experience in a B2B SaaS environment.
Product Marketing experience is a plus
Hands-on experience across core PMM pillars: GTM, product launches, messaging & positioning, sales enablement, competitive/market intelligence
Highly organized, with the ability to manage multiple concurrent projects, deadlines, and stakeholders
Ability to translate technical products into business value
A genuine enthusiasm for working in a fast-paced environment.
Collaborative by nature, with strong cross-functional instincts and the ability to build trust across diverse teams
Excellent written and verbal communication skills, with an ability to write crisp, compelling copy for multiple audiences
Understanding of the SaaS industry, enterprise buying cycles, and market dynamics
Familiarity with search, digital discoverability, AI-powered search experiences, or e-commerce is a strong plus
Experience with tools such as Salesforce, Gong, ChatGPT, Claude, video tools like Descript and Google Workspace.

Benefits

Comp & perks

Unlimited Time Off
11 company holidays
16 weeks of parental leave
Summer Fridays
ClassPass Subscription
Team building events and initiatives
Flexible work policy
Commuter benefits
401k
Health and Wellness perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product LaunchesCompetitive Market IntelligenceContent DevelopmentSales Collateral CreationCustomer Messaging

Soft Skills

Strong Communication SkillsOrganizational SkillsCollaborationProject ManagementCross-Functional Teamwork