Marketing Analyst – Digital Performance

BotCity

Digital Performance Analyst managing BotCity's end-to-end paid digital strategy, optimizing campaigns across multiple platforms, and driving demand generation efforts.

Posted 6/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end strategy of paid digital campaigns (Meta Ads, LinkedIn Ads, Google Ads).
Own and manage the paid media budget across all active platforms.
Lead the full internalization of paid media operations currently managed by an external agency.
Build and continuously iterate full-funnel digital strategies.
Run multiple simultaneous campaign tests to validate hypotheses faster.
Monitor, analyze, and extract actionable insights from campaign performance data.
Evolve existing performance dashboards to increase data visibility and usefulness.
Define content demands and brief the content team to support campaign strategies.
Build ABM campaigns targeting strategic accounts in partnership with the sales team.
Stay on top of industry trends and benchmark against similar B2B companies.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Journalism, Languages or a related field.
Solid experience (3+ years) in B2B marketing for tech or SaaS companies.
Proven background in agency with a focus on strategy, analysis, and optimization.
Ability to track, measure, and interpret user behavior across the entire customer journey.
Hands-on experience setting up and auditing conversion tracking.
Experience taking ownership of paid media accounts managed by third parties.
Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
Proficiency in the main B2B paid media platforms.
Experience working with MS Office/Excel, Google Suite, Notion.
Portuguese - Fluent.
English - Advanced.

Benefits

Comp & perks

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Hard Skills & Tools

paid digital campaignsB2B marketingconversion trackingcampaign performance analysisABM campaignsstrategyanalysisoptimizationdata visibilityuser behavior interpretation

Soft Skills

leadershipcommunicationorganizationalcollaborationstrategic thinkingproblem-solvingadaptabilitycreativityanalytical thinkingattention to detail