BotCity

Senior Content Writer

BotCity

full-time

Posted on:

Location Type: Remote

Location: Remote • 💃 Anywhere in Latin America

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Job Level

Senior

About the role

  • Write strategic, persuasive content for the full funnel: blog posts, email sequences, landing pages, case studies, product messaging, event copy, paid campaigns, scripts, outbound copy, and LinkedIn
  • Strengthen BotCity’s positioning, narrative, and value proposition through compelling messaging
  • Maintain and evolve BotCity’s tone of voice and content guidelines
  • Conduct research to deeply understand personas, ICP, pains, and objections
  • Support Product and Sales with messaging assets that drive adoption and expansion
  • Analyze performance of content assets and iterate using data, experimentation, and A/B testing
  • Collaborate with designers and stakeholders to ensure message–visual alignment

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Languages or a related field
  • Proven experience 5+ years in content production and copywriting for B2B companies (preferably SaaS or Tech)
  • Proven experience writing strategic content across the full funnel (blog, email, campaigns, LPs, scripts, customer stories, outbound copy, LinkedIn)
  • Strong results-driven skills and action-oriented mindset
  • Excellent written and verbal communication skills
  • Experience working with MS Office/Excel, Google Suite, Notion
  • Ability to travel as needed to support events and meet the team
  • Portuguese - Fluent
  • English – Advanced (including writing)
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content productioncopywritingstrategic content writingA/B testingdata analysispersona researchvalue proposition developmentB2B marketingSaaSTech
Soft skills
results-drivenaction-orientedwritten communicationverbal communicationcollaborationcreativitystrategic thinkingadaptabilityattention to detailproblem-solving