Social Media Video Evaluator
Appen
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Senior Social Media Strategist
Botanic Tonics
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $130,000 per year
Job Level
Senior
About the role
- Own the organic and paid social strategy, ensuring alignment with overarching brand and growth objectives
- Manage social media agency partners as needed to ensure seamless execution of strategic initiatives
- Identify and structure brand collaborations and partnerships, integrating them into social storytelling to maximize reach and business impact
- Analyze cultural trends, competitor activity, and performance data to generate actionable insights and strategic recommendations
- Define and track success metrics emphasizing brand relevance, engagement quality, and conversion
- Develop and implement a community engagement strategy that connects campaigns with customer voices and amplifies brand messaging
- Design frameworks to leverage community platforms during launches and initiatives
- Equip ambassadors, creators, and loyalists with resources and assets for authentic advocacy
- Establish feedback loops between the community and internal teams (Marketing, Product, CX)
- Build a long-term influencer and creator strategy centered on authenticity and meaningful partnerships
- Manage influencer relationships from selection and tiering to contracting, content rights, and campaign measurement
- Create scalable playbooks enabling creators and ambassadors to complement in-house content and expand brand reach
Requirements
- Bachelor’s degree in Marketing, Communications, or related field (preferred)
- 4–7 years of experience in social media strategy and/or community building for a high-growth consumer brand (CPG experience a plus)
- Proven ability to develop and execute social strategies that integrate organic and paid initiatives, drive engagement, and deliver measurable business results
- Experience managing agencies and/or cross-functional partners effectively
- Skilled at analyzing trends, cultural insights, and performance data to generate actionable strategic recommendations
- Exceptional communication and presentation skills
- Familiarity with social analytics tools, influencer platforms, and emerging digital trends
- Authorization to work lawfully in the United States (application asks about work authorization)
Benefits
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Bonus eligibility
- Potential equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycommunity buildingsocial analyticsdata analysisperformance metricsinfluencer marketingcampaign measurementcontent strategybrand collaborationengagement strategies
Soft skills
communication skillspresentation skillsstrategic thinkingcollaborationcreativityanalytical skillsleadershiprelationship managementadaptabilityproblem-solving
