Botanic Tonics

Senior Brand Manager

Botanic Tonics

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 - $165,000 per year

Job Level

Senior

About the role

  • Partner with Creative and Integrated Marketing teams to develop best-in-class campaigns that drive awareness, trial, and velocity
  • Develop clear, actionable creative briefs for promotional and educational initiatives
  • Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)
  • Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints
  • Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership
  • Serve as a key point of contact for external agency partners (e.g., Neo)
  • Provide strategic direction on creative performance, including refresh cycles and new channel opportunities
  • Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks
  • Drive continuous improvement through data-informed testing and iteration
  • Own reporting on Marketing KPIs, learnings, and optimization strategies
  • Develop and execute email marketing strategy, including:
  • Campaign calendars and send cadence
  • Audience segmentation and targeting
  • Messaging frameworks and content themes
  • Partner with Creative to deliver compelling promotional and educational campaigns
  • Monitor performance and optimize for engagement, conversion, and retention
  • Identify, source, and onboard influencers, ambassadors, and strategic partners
  • Support social media and influencer strategy development
  • Track partnership deliverables and ensure execution against agreements
  • Support community engagement initiatives, including emerging channels like Reddit
  • Support paid and organic strategies to reintroduce and educate audiences on Reddit
  • Own marketing project timelines, budgets, and deliverables
  • Prepare and present business performance reports and insights to stakeholders
  • Partner cross-functionally across: Creative, Performance Marketing, PR & Communications, Social & Influencer, Field & Activations
  • Ensure seamless execution from strategy → creative → launch → optimization

Requirements

  • Undergraduate degree required; MBA highly preferred
  • 6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred)
  • Proven track record of driving brand growth in a high-growth or disruptive environment
  • Experience working with agencies and cross-functional teams
Benefits
  • Comprehensive Medical, Dental and Vision Plans
  • 401k Match
  • Family Leave
  • PTO & Paid Holiday Schedule
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign developmentcreative briefsdata analysisemail marketing strategyaudience segmentationperformance optimizationinfluencer marketingcommunity engagementbrand health metricsKPI reporting
Soft Skills
strategic directioncross-functional collaborationcommunicationproject managementleadershipinsight deliverycreative directionproblem-solvingadaptabilityrelationship management
Certifications
MBAundergraduate degree in Marketing or related field