Director of Sales
Botanic Tonics
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Salary
💰 $165,000 - $190,000 per year
Job Level
About the role
- Translate national strategy into actionable plans across assigned markets and territories
- Identify high-opportunity markets and prioritize expansion efforts with Territory Sales Managers.
- Drive new account acquisition, with a focus on independent and small-chain convenience retailers.
- Establish clear KPIs for distribution gains, velocity, merchandising standards, and new door openings.
- Monitor performance against targets and implement corrective action plans as needed.
- Lead, coach, and develop Territory Sales Managers focused on new market penetration.
- Conduct regular ride-alongs and in-market visits to reinforce selling standards and execution.
- Strengthen performance of existing DSD partners through coaching, performance reviews, and joint business planning.
- Oversee successful development of key markets.
- Collaborate with Marketing on activations, sampling, and retail support initiatives.
Requirements
- 12+ years of CPG sales experience, with significant experience in convenience retail.
- 7+ years of field sales leadership experience.
- Deep understanding of DSD systems and distributor management.
- Proven track record of opening new markets and driving distribution gains.
- Strong ability to coach field sellers and influence distributor partners.
- Entrepreneurial mindset with a bias for action.
- Highly organized, KPI-driven, and comfortable in a high-growth environment.
Benefits
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CPG salesfield sales leadershipDSD systemsdistributor managementmarket penetrationdistribution gainsKPI developmentperformance monitoringbusiness planning
Soft Skills
coachinginfluencingorganizational skillsentrepreneurial mindsetaction-orientedhighly organized