VP, Marketing
BoomPop
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $197,000 - $275,000 per year
Job Level
About the role
- Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing
- Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing
- Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features
- Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue
- Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives
- Own BoomPop’s messaging and positioning
- Ensure our story is consistent, differentiated, and grounded in real customer value
- Build scalable marketing programs across digital channels, lifecycle marketing, content, and events
- Oversee marketing analytics, reporting, and attribution to drive data-informed decision making
- Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.
Requirements
- 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment
- Experience building marketing functions that generate measurable pipeline and support enterprise sales motions
- Strong leadership track record with the ability to hire, develop, and retain high-performing teams
- Deep expertise across product marketing, demand generation, and go-to-market strategy
- Experience with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms
- Strong communication, analytical, and organizational skills with the ability to influence across executive teams.
Benefits
- Competitive salary + equity, with tons of room for career growth
- Company sponsored 401(k)
- Generous PTO
- Paid parental leave
- Flexibility to work from anywhere
- Amazing annual team-wide and department offsites
- World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
- $50/month phone stipend
- Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingproduct marketingdemand generationgo-to-market strategymarketing analyticspipeline growthperformance marketingcontent marketinglifecycle marketingdata-informed decision making
Soft Skills
leadershipcommunicationanalytical skillsorganizational skillsinfluenceteam developmentcross-functional collaborationstorytellingcustomer value focusstrategic thinking