BoomPop

Performance Marketing

• Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, and more.
• Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency.
• Design and execute experiments across targeting, creative, landing pages, and offers.
• Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact.
• Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools.
• Continuously refine audience strategy for C-suite, People/HR, and Sales leaders.
• Report on performance clearly and regularly, translating data into actionable insights.

Performance Marketing Manager

Procurement

• Own the non-hotel sourcing process for the Customer Account
• Handle and finalize all non-hotel bookings, including negotiating contract terms and clauses
• Partner with the Sourcing Manager who will own the hotel sourcing process for the Customer Account
• Partner with the international sourcing support team, who will assist with all non-hotel vendor bookings
• Partner with sales to ensure contracts are executed, and clients are happy
• Work with supply partners to ensure RFP accuracy to reduce sourcing errors, and reduce the overall time it takes us to complete the sourcing product platform-wide as a first issue priority
• Regularly review the sourcing funnel and analyze needs, opportunities, and potential blockers
• Demonstrate exceptional client obsession by consistently meeting or exceeding client expectations
• Adapt to changing client requests with a positive attitude and a focus on finding solutions
• Own process improvement and documentation for best practices to ensure the team is set up for success
• Establish an ongoing feedback loop with the partnerships team on hotel performance.

Performance Marketing Manager

Senior Sourcing Specialist