BoomPop

Marketing

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing
• Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing
• Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features
• Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue
• Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives
• Own BoomPop’s messaging and positioning
• Ensure our story is consistent, differentiated, and grounded in real customer value
• Build scalable marketing programs across digital channels, lifecycle marketing, content, and events
• Oversee marketing analytics, reporting, and attribution to drive data-informed decision making
• Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

VP, Marketing

Events

• Plan, lead, and execute 8–12 concurrent high-complexity events, including incentive trips, multi-day retreats, and high-production programs.
• Serve as the primary strategic contact for clients, offering consultative guidance and creative solutions aligned to business objectives.
• Manage all aspects of event execution: budget creation, venue and vendor sourcing, production, logistics, and reconciliation.
• Oversee event budgets of $500K–$2M+, balancing client goals with BoomPop’s margin targets and cost efficiency.
• Partner cross-functionally with Sourcing, Creative, Product, and Finance teams to ensure seamless delivery.
• Mentor Event Managers by sharing best practices, reviewing plans, and helping solve complex challenges.
• Identify and implement process improvements that enhance scalability, efficiency, and profitability across the Events org.
• Lead post-event reviews to surface learnings and drive continuous improvement.
• Model operational excellence, proactive communication, and a calm, solution-oriented approach in every client interaction.

Senior Event Manager

Account Manager

• Lead onboarding & implementation to ensure fast, successful customer adoption.
• Map accounts, identify key stakeholders, and multi-thread relationships.
• Own retention, renewals, and long-term customer satisfaction.
• Identify upsell and cross-sell opportunities; drive expansion revenue.
• Deliver proactive support, QBRs, and value-based recommendations.
• Collaborate with Product, Sales, and Marketing to champion customer needs.
• Track all activity, insights, and renewal details in HubSpot.
• Act as a strategic advisor who ensures customers achieve measurable outcomes.

VP, Marketing

Senior Event Manager

Account Manager – Renewals, Expansion