Boomi

Customer Marketing Advisor – Adoption

Boomi

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$100,961 - CA$126,188 per year

About the role

  • Design and optimize scalable adoption workflows and lifecycle programs that drive sustained product usage and customer value.
  • Use product and engagement data to identify post-onboarding friction and implement targeted adoption initiatives.
  • Build and maintain adoption playbooks, engagement frameworks, and automation rules across in-product and out-of-product experiences.
  • Configure and manage adoption tracking and engagement systems using tools such as Marketo, Salesforce, Pendo, and Gainsight.
  • Partner with Customer Success, Product, Sales, and Marketing teams to align adoption programs with customer needs, business goals, and expansion readiness.
  • Continuously test, measure, and refine adoption touchpoints, content delivery, and engagement cadence based on performance data.

Requirements

  • 4-6+ years of experience in Customer Marketing, lifecycle marketing, or post-sale growth programs in a B2B SaaS environment.
  • Hands-on experience building and executing campaigns in Marketo and Salesforce.
  • Strong understanding of post-sale customer journeys, including onboarding, adoption, and expansion.
  • Proven ability to design, build, and own scalable customer programs and operational workflows.
  • Experience using engagement and usage data to guide program strategy and optimization.
  • Ability to coordinate cross-functional initiatives across Customer Success, Sales, Product, and Marketing.
  • Strong analytical mindset with the ability to translate insights into practical operational improvements.
Benefits
  • Base compensation for this position in our Vancouver hub ranges from $100,961 - $126,188 CAD annually + applicable bonus
  • Overview of our benefits at Boomi can be found on their website
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle marketingpost-sale growth programscampaign executionadoption program designoperational workflowsdata analysisprogram strategyoptimization
Soft Skills
analytical mindsetcross-functional coordinationcommunicationcollaboration