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About the role
Key responsibilities & impact- Design and optimize scalable adoption workflows and lifecycle programs that drive sustained product usage and customer value.
- Use product and engagement data to identify post-onboarding friction and implement targeted adoption initiatives.
- Build and maintain adoption playbooks, engagement frameworks, and automation rules across in-product and out-of-product experiences.
- Configure and manage adoption tracking and engagement systems using tools such as Marketo, Salesforce, Pendo, and Gainsight.
- Partner with Customer Success, Product, Sales, and Marketing teams to align adoption programs with customer needs, business goals, and expansion readiness.
- Continuously test, measure, and refine adoption touchpoints, content delivery, and engagement cadence based on performance data.
Requirements
What you’ll need- 4-6+ years of experience in Customer Marketing, lifecycle marketing, or post-sale growth programs in a B2B SaaS environment.
- Hands-on experience building and executing campaigns in Marketo and Salesforce.
- Strong understanding of post-sale customer journeys, including onboarding, adoption, and expansion.
- Proven ability to design, build, and own scalable customer programs and operational workflows.
- Experience using engagement and usage data to guide program strategy and optimization.
- Ability to coordinate cross-functional initiatives across Customer Success, Sales, Product, and Marketing.
- Strong analytical mindset with the ability to translate insights into practical operational improvements.
Benefits
Comp & perks- Base compensation for this position in our Vancouver hub ranges from $100,961 - $126,188 CAD annually + applicable bonus
- Overview of our benefits at Boomi can be found on their website
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketinglifecycle marketingpost-sale growth programscampaign executionadoption program designoperational workflowsdata analysisprogram strategyoptimization
Soft Skills
analytical mindsetcross-functional coordinationcommunicationcollaboration