Senior Manager, Public Relations – Corporate Communications
Boom & Bucket
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own the comms flywheel (alignment, consistency, and relevance)
- Operationalize our defined brand direction into a clear, repeatable comms system: key messages, proof points, narrative pillars, FAQs, and “why us” storylines
- Ensure communications consistency across earned media, executive comms, and brand storytelling—so customers hear one coherent message everywhere
- Build an editorial cadence that aligns timing and relevance to what’s happening in the market, the industry, and across RB (events, competitor moves, macro themes, seasonal cycles)
- Proactively surface and package product/platform improvements into customer-relevant stories (what’s new, why it matters, and proof it works)
- Partner with product, marketing, and internal writers to translate enhancements into media-ready narratives and simple value statements customers will remember
- Create “story modules” (customer outcome + product proof + differentiator) that can be reused across PR, exec talking points, sales enablement, and campaigns
- Create and align on quarterly and annual comms plans tied to GTM priorities, launches, events, and key business moments
- Execute end-to-end: messaging, press materials, story briefs, media pitches, bylines, speaking abstracts, executive talking points, Q&A, and comms toolkits
- Coordinate across internal partners and external contractors to ship on time and on message
- Develop media strategy across trade, local, and podcasts / audio—prioritizing outlets that influence customer trust and perception
- Build relationships with reporters, editors, and hosts; pitch consistently with high-signal, customer-relevant angles
- Drive a steady pipeline of placements and coverage moments that reinforce GTM differentiators
- Monitor competitors across the broader landscape (direct, adjacent, and emerging players) to inform positioning, story angles, and proactive response
- Own share-of-voice tracking and reporting (category and competitor-level), identify opportunities to take mindshare, and help drive the plan to increase SOV over time
- Use Meltwater and related tools to track coverage themes, message pull-through, and narrative momentum—then translate insights into action
- Build proactive executive relationships to identify thought leadership lanes aligned to GTM priorities and industry moments
- Convert exec perspectives into opportunities: panels, keynotes, podcasts, bylines, interviews, and quotes
- Prepare leaders with briefing docs, talking points, Q&A, and media training support as needed
- Lead crisis readiness and response across safety / yard incidents, catastrophes, employee conduct, litigation
- Create and maintain crisis playbooks, escalation paths, holding statements, and scenario plans
- Partner with the Exec sponsor or BU lead (decision-maker) and cross-functional stakeholders to coordinate response and communications from first alert through post-mortem.
Requirements
- 7–10+ years in PR / corporate communications (agency and/or in-house required)
- Demonstrated experience leading crisis / issues communications with strong judgment under pressure
- Proven ability to own both strategy and hands-on execution (you can write, pitch, brief, and deliver)
- Expertise with Meltwater (required); comfort building dashboards, alerts, and competitive tracking
- Excellent storytelling and writing: crisp, credible, and customer-relevant
- Strong cross-functional influence skills; comfortable partnering with executives, IR, sales leaders, and marketers
- Experience in complex, operationally intensive, B2B environments (marketplaces, industrial, logistics, services, etc.) is a plus
- Experience supporting communications in litigation-adjacent environments (partnering with Legal) is a nice-to-have
- Familiarity with investor communications coordination (in partnership with IR) is a nice-to-have
- Experience amplifying thought leadership via podcasts and modern media formats is a nice-to-have.
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
crisis communicationsstorytellingwritingmedia strategyexecutive communicationspress materialsmedia pitchescompetitive trackingnarrative developmentGTM strategy
Soft skills
cross-functional influencestrategic thinkingjudgment under pressurerelationship buildingcollaborationcommunicationcreativityadaptabilityproblem-solvingleadership