Boom & Bucket

Copywriter

Boom & Bucket

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • **About the Role**We’re looking for a **commercially focused Copywriter** to craft clear, persuasive messaging that drives action across digital and offline channels. This role is for a writer who understands that **words exist to perform**—to generate leads, drive bids, increase conversions, and build trust at scale.
  • You should either:
  • - Have **agency experience** writing conversion-driven copy, **or****
  • - Have **in-house brand or growth experience** producing copy tied to measurable business outcomes.**
  • You’ll work closely with designers, marketers, product partners, and sales teams to turn strategy into language that is simple, credible, and effective.
  • **What You’ll Do**
  • - Write and optimize copy across channels, including:**
  • - Paid media (search, social, display, native)**
  • - Email and lifecycle campaigns**
  • - Landing pages and conversion flows**
  • - Website and product marketing pages**
  • - Sales enablement materials and presentations**
  • - Translate value propositions into clear, customer-first messaging**
  • - Write headlines, subheads, CTAs, and body copy that drive conversion**
  • - Produce multiple copy variants for testing and optimization**
  • - Partner with design to ensure copy and visuals work together as a system**
  • - Apply SEO best practices to on-page copy (structure, keywords, intent)**
  • - Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., variant generation, outline creation, rewrite testing), while maintaining a high bar for clarity, accuracy, and brand voice**
  • **What We’re Looking For****Experience**
  • - 1–5 years of professional copywriting experience**
  • - Agency and/or in-house brand or growth team experience required**
  • - Portfolio demonstrating:**
  • - Conversion-focused copy (ads, landing pages, emails)**
  • - Clear headline writing and strong CTAs**
  • - Ability to simplify complex offerings into plain language**
  • **Commercial & Conversion Acumen**
  • - Strong understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction**
  • - Ability to write for different stages of the funnel (awareness → consideration → action)**
  • - Comfortable writing copy intended to be tested, measured, and improved**
  • **SEO & Digital Fundamentals**
  • - Working knowledge of SEO best practices:**
  • - Keyword intent and placement**
  • - On-page structure (H1–H3, meta titles/descriptions)**
  • - Writing for humans first, search engines second**
  • - Experience collaborating with SEO, growth, or web teams is a plus**
  • **Working Style**
  • - Clear, concise writer with strong editorial judgment**
  • - Comfortable with feedback, iteration, and performance data**
  • - Able to manage multiple projects and deadlines simultaneously**
  • - Comfortable leveraging AI tools for **ideation and efficiency**, while relying on human judgment for tone, persuasion, and accuracy**
  • **Nice to Have**
  • - Experience writing in B2B, marketplaces, or complex categories**
  • - Familiarity with A/B testing copy (headlines, CTAs, page structures)**
  • - Understanding of analytics and performance metrics (CTR, CVR, bounce rate)**
  • - Experience contributing to or maintaining a brand voice and messaging system**
  • **Why This Role Matters**
  • At Ritchie Bros., copy is not decoration—it’s a **growth lever**. Your work will influence how customers understand our value, how confident they feel taking action, and how effectively we scale trust across a global marketplace.
  • You’ll see your words move real metrics—and real equipment.

Requirements

  • 1–5 years of professional copywriting experience**
  • Agency and/or in-house brand or growth team experience required**
  • Portfolio demonstrating:**
  • Conversion-focused copy (ads, landing pages, emails)**
  • Clear headline writing and strong CTAs**
  • Ability to simplify complex offerings into plain language**
  • Strong understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction**
  • Ability to write for different stages of the funnel (awareness → consideration → action)**
  • Comfortable writing copy intended to be tested, measured, and improved**
  • Working knowledge of SEO best practices:**
  • Keyword intent and placement**
  • On-page structure (H1–H3, meta titles/descriptions)**
  • Writing for humans first, search engines second**
  • Clear, concise writer with strong editorial judgment**
  • Comfortable with feedback, iteration, and performance data**
  • Able to manage multiple projects and deadlines simultaneously**
  • Comfortable leveraging AI tools for ideation and efficiency, while relying on human judgment for tone, persuasion, and accuracy**

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingconversion-focused copySEO best practicesheadline writingA/B testingon-page structurekeyword intentclear messagingcontent optimizationperformance metrics
Soft skills
clear writingeditorial judgmentfeedback acceptanceiterationproject managementtime managementpersuasionclaritytrust buildingadaptability