Growth Marketing Manager – E-Commerce

Booksy

Growth Marketing Manager leading e-commerce initiatives to change purchasing habits for Booksy's Providers. Focused on lifecycle marketing and activating new buyers through effective strategies.

Posted 5/19/2026full-timeRemote • 🇵🇱 PolandMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lifecycle Marketing (LCM) Strategy: Planning, designing, and executing the strategy to activate the Provider (Px) base (the buyers), moving them from inactive status to first-time and regular buyers.
Marketing Calendar Ownership: Ownership of the Px marketing calendar, including planning, scheduling, and executing all seasonal campaigns, product launches, promotions, and LCM to drive orders and GMV.
E-Commerce Storytelling: Crafting and executing ongoing marketing campaigns and mass communication to ensure Providers find attractive promotions, new products, and purchasing inspiration.
Monitoring and Reporting: Monitoring, analyzing, and reporting on the effectiveness of Px activation funnels and campaign results. Optimizing future actions based on performance data.

Requirements

What you’ll need

3+ years of experience in e-commerce growth marketing, digital marketing, lifecycle marketing, or CRM.
A "player-coach" mentality: You must be highly strategic but equally willing to roll up your sleeves. You will be both the architect of the strategy and the person manually building and executing the campaigns.
Proven track record of designing and executing activation funnels (e.g., inactive to regular buyer journeys).
Hands-on experience with marketing automation/CRM tools with the ability to independently set up, test, and launch email, push, and SMS campaigns from scratch (We use Iterable but experience with tools like Synerize, SF Marketing Cloud, Bloomreach or Braze is equally relevant).
Strong capabilities in marketing calendar management and e-commerce storytelling.
Deep analytical skills to monitor funnel effectiveness and campaign ROI.
Fluent in Polish and English.

Benefits

Comp & perks

Fully remote position - We take pride in being a globally distributed team;
Private medical care from Allianz health (subsidized by Booksy);
Life insurance from Uniqua (covered by Booksy, employee cost- 1 PLN);
Multisport card (voluntary and unsubsidized, diverse packages to choose from);
Online consultations with Psychologist Booksy (fully subsidized by the company);
Access to English online language training (Speexx);
Employee wellbeing platform: Worksmile (employees can redeem shopping vouchers);
Additional life Insurance from PZU (unsubsidized, voluntary);
Happiness Team initiatives.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

e-commerce growth marketingdigital marketinglifecycle marketingCRMactivation funnelsmarketing automationcampaign managementanalytical skillsemail marketingSMS marketing

Soft Skills

strategic thinkinghands-on executionplayer-coach mentalitycommunication skillscreativityproblem-solvingcollaborationadaptabilitytime managementleadership